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| 题名: | 台灣企業在印尼直接投資之研究：以食品和飲料業為例
Foreign Direct Investment In Indonesia by Taiwan Enterprises : The Case of the Food and Beverage Industry |
| 作者: | 韓美麗
Venessa, Shiely |
| 贡献者: | 譚丹琪
Tan, Danchi
韓美麗
Shiely Venessa |
| 关键词: | 外商投資
食品工業
合資企業
印尼
Foreign direct investment
Food and beverage industry
Joint venture
Indonesia |
| 日期: | 2018 |
| 上传时间: | 2018-03-02 11:39:08 (UTC+8) |
| 摘要: | 近年，全球化已變成生意上的主要環境。作為新興的一個工業經濟體，國內企業走像國際化的趨勢是未來的展望。為了滿足民生所需，食品工業發展為經濟體繼續增長的基礎產業。由於東南亞市場規模巨大以及快速成長的經濟近日吸引不少投資客來印尼投資市場。本論文主要研究食品工業以及進行外國企業投資在印尼的研究。藉著進行兩大台灣企業如何產生投資印尼的動機、地點的選取、市場策略、所有權架構和選擇本地商業夥伴的各種標準的分析。研究結果表明雖然兩家公司利用合資企業進入印尼，但由於外商直接投資的動機不同，合資企業的所有權比例和合夥人選擇標準不同。第一個個案公司為追求外商直接投資的動機因著擴展市場目的，性於是依靠當地商業夥伴來滲透市場。 另一方面個案公司為尋求外商直接投資的動機是資源和勞動目的性，以便有更多的控制權在出口銷售中。
Globalization has changed the nature of the global business environment in the past recent years. Many Taiwanese firms have been motivated to grow internationally. The food and beverage sector is a basic industry that experience high growth in many developing economies such as Indonesia. The growing demand in these markets attracts many foreign direct investments. This study focuses on food and beverage industry which examines foreign direct investment in Indonesia. By conducting a deep analysis of two Taiwanese enterprises, the study will discuss the motives of foreign direct investment; the location choice; entry mode and ownership structure; and various criteria in choosing local business partners. The findings indicate that although both company use joint venture to enter Indonesia, since the motive of FDI is different, they tend to have different percentage of joint venture ownership and different criteria in partner selection as well. The companies with market-seeking motive tend to depend on the local business partner to penetrate market. On the other hand, the companies with asset-seeking motive have more control power to operate in export sales. |
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| 描述: | 碩士
國立政治大學
國際經營與貿易學系
104351047 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0104351047 |
| 数据类型: | thesis |
| 显示于类别: | [國際經營與貿易學系 ] 學位論文
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