| Reference: | 英文文獻
1. T. A. Shimp, “Attitude toward the ad as a mediator of consumer brand choice,” Journal of Advertising, vol. 10, no. 2, pp. 9-15, 1981.
2. M. E. Goldberg and G. J. Gorn, “Happy and sad TV programs: how they affect reactions to commercials,” Journal of Consumer Research, vol. 14, pp. 387-403, Dec. 1987.
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4. Michael R. Hyman & Richard Tansey, “The ethics of psychoactive ads”, Journal of Business Ethics 9(2): 105-114 (1990)
5. The Experience Economy, B.Joseph Pine and James H.Gilmore, 2011
6. Descartes` Error: Emotion, Reason, and the Human Brain，Anthony Damasio，2005。
中文文獻
1. 「消費者對保健食品的認知與購買行為之研究」臺北城市大學學報 第36期 P288 /蕭靜雅、蕭雅美 2013.5
2. 李正文,牟立萱. "廣告訴求與產品涉入對廣告溝通效果之影響." The Effects of Advertising Appeals and Product Involvement on Advertising Communication]. 先進工程學刊 7.4 (2012): 203-212.
3. 柯琪婷, “恐懼訴求之古典制約效果-同化對比理論觀”, 2011. |
