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    题名: How Does Strategic Competition Affect Firm Values? A Study of New Product Announcements
    作者: 陳聖賢
    Chen, Sheng-Syan
    Lee, Cheng-few
    Ik, Kueh Hwa
    Ho, Kim Wai
    贡献者: 財管系
    日期: 2002
    上传时间: 2018-06-11 18:37:33 (UTC+8)
    摘要: We examine the role of strategic interaction in explaining the valuation effect of new product announcements and employ Sundaram, John, and John's (1996) competitive strategy measure to operationalize the nature of a firm's competitive interaction. Using a sample of new product introductions between 1991 and 1995, we find that the market values introductions announced by firms in strategic substitutes competition more favorably than those announced by firms in strategic complements competition. These results hold after we control for other variables that could explain the announcement effect. We also find that industry rivals of those announcing firms that compete in strategic substitutes and experience a positive announcement effect generally suffer a small, but significant wealth loss. The evidence supports the notion that the nature of competitive interaction in an industry is important in assessing the effect of corporate product strategies on shareholder value.
    關聯: Financial Management, Vol.31, No.2, pp.67-84
    数据类型: article
    DOI 連結: http://dx.doi.org/10.2307/3666223
    DOI: 10.2307/3666223
    显示于类别:[財務管理學系] 期刊論文

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