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政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 > Item 140.119/118484

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118484

Title:	A Study of Conflict and Resistant Behaviors in the Implementation of the Ecosystem Platform
Authors:	洪為璽 Hung, Wei-Hsi Tsai, Yen-Sheng
Contributors:	資管系
Keywords:	up-and-coming;virtual market channels;innovative ecosystem IT platform;market advantages;resistance and conflict.
Date:	2017-10
Issue Date:	2018-07-09 14:51:00 (UTC+8)
Abstract:	The physical retail market of the J Company is impacted by up-and-coming virtual market channels, resulting in constantly shrinking business performance. Hence the J Company was compelled to launch an innovative ecosystem IT platform to re-capture market advantages through new technology application and new retail methods. However, the promotion of the new innovative platform was met with expected and unexpected resistance and conflict from within and outside the company. This paper explored ways to prevent and solve the problems confronted during the course of implementation to increase success in promoting the ecosystem platform.
Relation:	The 17TH International Conference on Electronic Business, INTERNATIONAL CONSORTIUM FOR ELECTRONIC BUSINESS Proceedings of The 17th International Conference on Electronic Business (pp. 29-37). ICEB, Dubai, UAE, December 4-8
Data Type:	conference
Appears in Collections:	[資訊管理學系] 會議論文

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