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https://nccur.lib.nccu.edu.tw/handle/140.119/118779
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| Title: | 協助初到台灣外國人電子商務平台
Compareme: an e-commerce platform assisting with the integration of foreigners in Taiwan |
| Authors: | 哈瑞文
Halim, Redwan |
| Contributors: | 吳文傑
Wu, Jack
哈瑞文
Halim, Redwan |
| Keywords: | 電子商務
網絡平台
外國人援助
基本生活設施
雙語服務
E-Commerce
Web platform
Foreigner assistance
Essential services
Bi-lingual services |
| Date: | 2018 |
| Issue Date: | 2018-07-20 17:44:13 (UTC+8) |
| Abstract: | This thesis describes the business plan of my start-up online comparison service which will assist both local Taiwanese and Foreigners in Taiwan save time by consolidating the information of all essential day-to-day service providers such as mobile phone plans, credit cards, home loans, internet plans, insurance as well as many others, into one platform in order to save time as well as offer an informative choice.
The service is also offered bilingually in both Chinese and English therefore allowing foreigners who have newly entered Taiwan integrate into the country in a more efficient manner. The idea came to me when I first arrived in Taiwan in late 2014 and had the struggle of setting up my life in a country where I was not familiar with the local language, culture or norms. With this experience in hand, I hope that CompareMe can alleviate some of the burden off newly arrived foreigners in Taiwan. This service is also open for local citizens who wish to become empowered in their purchases by making more informed choices and attain savings.
This thesis comprises of the entire business plan, from the operations, marketing, market analysis and future growth plans. |
| Reference: | Standing tall: how Australian insurers can achieve profitable growth in a challenging market, Accenture, 2013
Available: https://insuranceblog.accenture.com/wp-content/uploads/2014/02/Accenture-australian-insurers-profitable-growth-challenging-market.pdf [Accessed May 24th 2018]
Price comparison website: consumer market research, Financial Conduct Authority, London, June 2014
Available: https://www.fca.org.uk/publication/research/price-comparison-website-consumer-research.pdf [Accessed March 19th 2018]
The Treasury, Discussion paper: Addressing the high cost of home and strata title insurance in North Queensland, The Treasury, Canberra, 9 May 2014 http://www.treasury.gov.au/~/media/Treasury/Consultations%20and%20Reviews/Consultations/2014/Addressing%20the%20high%20cost%20of%20home%20and%20strata%20title%20insurance%20in%20North%20Queensland/Key%20Documents/PDF/DP_NQ_home_strata_insurance.ashx, p. 11 [Accessed April 29th 2018]
The comparator website industry in Australia: An Australian Competition and Consumer Commission report, ACCC Australia, November 2014
https://www.accc.gov.au/system/files/926_Comparator%20website%20industry%20in%20Australia%20report_FA.pdf [Accessed March 25th 2018]
iSelect Case Study: The Power of Quality People, Plan It Testing, November 2017
https://www.planittesting.com/us/Insights/2017/iSelect-Case-Study [Accessed May 25th 2018]
Price comparison websites: trust, choice and consumer empowerment in online markets, Office of Fair Trading, London, November 2012
SEQ residential electricity consumer engagement quantitative report, Department of Energy and Water Supply, Brisbane, November 2013 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933031 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105933031 |
| Data Type: | thesis |
| DOI: | 10.6814/THE.NCCU.IMBA.031.2018.F08 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Files in This Item:
| File |
Size | Format | |
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| 303101.pdf | 1971Kb | Adobe PDF2 | 233 | View/Open |
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