政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/119001
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 97400/128064 (76%)
Visitors : 33875126      Online Users : 323
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/119001


    Title: 政治人物的社群媒體對話溝通策略分析:以第九屆不分區立法委員委為例
    An Analysis on Dialogic Communication Strategy of Politicians' Social Media: Take the 9th Legislators-at-large as Example
    Authors: 呂文瑄
    Lu, Wen-Hsuan
    Contributors: 陳憶寧
    Chen, Yi-Ning
    呂文瑄
    Lu, Wen-Hsuan
    Keywords: 不分區立法委員
    社群媒體
    政治公關
    對話式溝通理論
    Date: 2018
    Issue Date: 2018-07-27 13:07:24 (UTC+8)
    Abstract: 社群媒體平台如今已成為政治公關與公眾溝通不可或缺的重要工具。過去的研究發現兩件事情:首先,過去研究焦點集中在候選人在社群媒體上的呈現,缺乏「日常」(routine)的社群媒體溝通研究;其次,研究發現儘管了解社群媒體的溝通優勢,但並未妥善運用、發揮社群媒體的對話功能優勢。故,本研究旨以第九屆不分區年輕世代的立法委員Facebook 為例,採取內容分析法,檢視年輕世代立委們問政期間的社群媒體對話溝通策略使用情形,並嘗試解釋影響對話差異性之因素。
    研究結果發現,年輕世代的立法委員致力於展現社群媒體的豐富資訊性,然而對於社群媒體的掌握仍不夠熟練。此外,政黨屬性確實會影響對話溝通策略的使用。
    Reference: 〈一個民主政黨的概念 時代力量組織介紹〉(無日期)。取自時代力量官方網站網頁 https://www.newpowerparty.tw/about/%E4%B8%80%E5%80%8B%E6%B0%91%E4%B8%BB%E6%94%BF%E9%BB%A8%E7%9A%84%E6%A6%82%E5%BF%B5
    〈中央及所屬機關網站Web 2.0服務一覽表〉(2017年7月10日)。取自國家發展委員會政府網站營運交流平台 https://www.webguide.nat.gov.tw/index.php/ch/share/index.html
    〈本屆立委〉(無日期)。取自立法院網頁 https://www.ly.gov.tw/Pages/List.aspx?nodeid=109
    〈我來自庶民!柯文哲當選感言全文〉(2014年11月29日)。《NOWnews今日新聞》。取自https://www.nownews.com/news/20141129/1527093
    〈政黨法制〉(無日期)。取自內政部民政司網頁https://www.moi.gov.tw/DCa/02people_004.aspx
    〈時代力量第1位不分區出爐 高潞.以用打頭陣〉(2015年10月29日)。取自自由時報網頁 http://news.ltn.com.tw/news/politics/breakingnews/1490734
    〈第9屆立法委員名單〉(無日期)。取自立法院網頁 https://www.ly.gov.tw/Pages/List.aspx?nodeid=109
    〈許毓仁 翻轉的力量〉(無日期)。取自獨立評論@天下網頁 https://opinion.cw.com.tw/blog/profile/190
    〈善用社群平台加官網 柯文哲「鍵盤戰」撼動臺灣政治〉(2014年12月1日)。《三立新聞網》。取自http://www.setn.com/News.aspx?NewsID=50703
    〈縣市政府網站Web 2.0服務一覽表〉(2017年5月17日)。取自國家發展委員會政府網站營運交流平台 https://www.webguide.nat.gov.tw/index.php/ch/share/city.html
    〈總統出席「高階人員如何與網路打交道」研習會〉(2011年2月18日)。取自中華民國總統府 http://www.president.gov.tw/NEWS/15118
    Mia(2016年4月22日)。〈【立委 x 創創】TEDxTaipei 創辦人許毓仁:把自己縮小,格局就會變大〉,《Inside硬塞的網路趨勢觀察》。取自https://www.inside.com.tw/2016/04/22/jason-hsu
    口袋國會編輯群(2014年6月15日)。〈【國會教室-基礎篇】第一講:立法院為唯一國會地位的確認〉,《口袋國會》。取自http://xn--6or66eo1t8u6a.tw/part4_1_detail.php?sno=66
    王石番(1991)。《傳播內容分析法》。台北:幼獅文化。
    王泰俐(2013)。〈「臉書選舉」?2012年臺灣總統大選社群媒體對政治參與行為的影響〉,《東吳政治學報》,31(1):1-52。
    行政院研究發展考核委員會資訊管理處(2013)。〈我國社會網絡Web 2.0互動應用推動現況〉,《政府機關資訊通報》,311:20-27。
    吳家豪(2018年4月16日)。〈臉書直播滿2週年 分享5大技巧〉,《中央通訊社》。取自http://www.cna.com.tw/news/ait/201804160121-1.aspx#
    杜兆倫(2018年1月10日)。〈婦女新知這張圖,要大家記住「賣掉勞工的立委嘴臉」〉,《風傳媒》。取自http://www.storm.mg/article/383440
    周育仁(2007年2月9日)。〈民進黨國會改造方案之評析〉,《國家政策研究基金會》。取自https://www.npf.org.tw/2/964
    周思宇(2018年4月8日)。〈第三勢力拚議員》時代力量重塑「強勢」形象 轉型「堅持,但也會改過」〉,《風傳媒》。取自http://www.storm.mg/article/421389
    林秀雲譯(2013)。《社會科學研究方法》,台北:新加坡商聖智學習。(原書:Babbie, E. [2013]. The practice of social Research. Washington, DC: Cengage Learning.)
    林政忠、楊湘鈞、郭瓊俐、周志豪、黃驛淵、祁容玉(無日期)。〈後學運時代 政治人物FB大數據〉,《聯合報》。取自https://p.udn.com.tw/upf/newmedia/2015_data/20150316_pol_fb/pol_fb/
    林倩如(2016年1月29日)。〈【新科立委】讓臺灣青創走向世界 余宛如力推公平經濟〉,《環境資訊中心》。取自http://e-info.org.tw/node/113000
    林瑞隆(2008)。《單一選區兩票制對我國政黨政治的影響》。臺北市立教育大學社會科教育研究所碩士論文。
    林毅祥(2014年12月27日)。〈從社群數據看柯文哲如何打贏選戰〉,《數位時代Business Next》。取自https://www.bnext.com.tw/article/34837/BN-ARTICLE-34837
    林質安(2014)。《臺灣現代劇團經營Facebook粉絲專頁之公關溝通策略應用分析》。臺北藝術大學藝術行政與管理研究所碩士論文。
    林質安(2016)。〈宣傳為先?互動為主?現代劇團經營Facebook粉絲專頁之公關溝通策略分析〉,《藝術評論》,30:103-148。
    胡光夏、陳竹梅(2012)。〈社群媒體與軍事公共關係〉,《復興崗學報》,102:65-90。
    胡慧君、許育誠(2017)。〈當政府開始對話-臺南市開放決策經驗分享〉,《政府機關資訊通報》,346:2-6。
    唐偉峻(2013)。《粉絲專頁經營方式之探討—以歌手、政治人物、通路為例》。臺灣大學工商管理學系暨商學研究所碩士論文。
    孫秀蕙(1997)。〈網際網路與公共關係:理論與實務運用模式的思考〉,《廣告學研究》,9:159-181。
    孫秀蕙(2000)。〈網路時代的企業公關-格魯尼模式的理論性重構〉,《廣告學研究》,15:1-25。
    孫秀蕙(2009)。《公共關係 理論、策略與研究實例》。新北市:正中書局。
    國家發展委員會(2013)。《第五階段電子化政府計畫》。取自https://www.ndc.gov.tw/cp.aspx?n=F9DCBD4D1F2CC9A8&s=9CDCD0E5265C48C9
    國家發展委員會(2016)。《第五階段電子化政府計畫-數位政府》。取自https://www.ndc.gov.tw/cp.aspx?n=67F4A482298C5D8E&s=EEBA8192E3AA2670
    張瑜芳(2016)。《2014年臺北市長選舉跨媒體議題設定研究—以柯文哲與連勝文臉書為例》。臺灣大學新聞研究所碩士論文。
    張瑞典(2007)。《論「單一選區兩票制」與「立委減半」並行對臺灣政治生態之影響》。暨南大學公共行政與政策學系碩士論文。
    張語羚(2015年12月9日)。〈專訪/從國會助理到立委 余宛如:我不會是小白兔〉,《ETtoday新聞雲》。取自https://www.ettoday.net/news/20151209/610294.htm#ixzz3ydm85unt
    莊宜軒(2012)。《企業Facebook粉絲專頁之公關策略分析》。政治大學廣告研究所碩士論文。
    許祐嘉(2013)。《民眾參與政府社群媒體之實證研究─以交通部觀光局經營Facebook為例》。中興大學國家政策與公共事務研究所碩士論文。
    陳千聿(2015年3月18日)。〈後學運時代的政治人物臉書評比:馬英九粉絲最多、柯P社群力最強〉,《BuzzOrange 報橘》。取自https://buzzorange.com/2015/03/18/the-politicians-in-fb-after-sunflower-student-movement/
    陳怡臻(2006)。《政治人物部落格與人際溝通之研究-以「我是羅文嘉」為例》。中國文化大學新聞研究所碩士論文。
    黃維德(2016年8月17日)。〈為什麼你的#hashtag根本沒用〉,《天下雜誌》。取自https://www.cw.com.tw/article/article.action?id=5077901
    楊淳卉(2018年2月13日)。〈決戰2018》臉書不夠看 多角化行銷〉,《自由時報》。取自http://news.ltn.com.tw/news/politics/paper/1176932
    鄭閔聲(2016年1月21日)。〈最年輕的立法院 新勢力全面啟動改革〉,《今周刊》。取自http://www.businesstoday.com.tw/article/category/80392/post/201601210015/%E6%9C%80%E5%B9%B4%E8%BC%95%E7%9A%84%E7%AB%8B%E6%B3%95%E9%99%A2%20%E6%96%B0%E5%8B%A2%E5%8A%9B%E5%85%A8%E9%9D%A2%E5%95%9F%E5%8B%95%E6%94%B9%E9%9D%A9
    蕭歆諺(2016年1月24日)。〈39歲的高潞.以用.巴魕剌,帶著記者視野改變國會〉,《遠見雜誌》。取自https://www.gvm.com.tw/article.html?id=31290
    羅添斌、林惠琴(2017年1月2日)。〈徐國勇誤食姑婆芋中毒〉,《自由時報》。取自http://news.ltn.com.tw/news/life/paper/1067624
    蘇怡文、葉芃(2017年5月1日)。〈八成以上臺灣人愛用Facebook、Line坐穩社群網站龍頭 1人平均擁4個社群帳號 年輕人更愛YouTube和IG〉,《資策會FIND》。取自https://www.iii.org.tw/Press/NewsDtl.aspx?nsp_sqno=1934&fm_sqno=14

    Adamsa, A., & McCorkindale, T. (2013). Dialogue and transparency: A content analysis of how the 2012 presidential candidates used twitter. Public Relations Review, 39(4), 357-359.
    Alonso-Muñoz, L., Marcos-García, S., & Casero-Ripollés, A. (2016). Political leaders in (inter)action. Twitter as a strategic communication tool in electoral campaigns. Trípodos, 39, 71-90.
    Bonsón, E., Royo, S., & Ratkai, M. (2014). Facebook practices in western European municipalities: An empirical analysis of activity and citizens' engagement. Administration & Society, 49(3), 320-347. doi: 10.1177/0095399714544945
    Bortree, D. S., & Seltzer, T. (2009). Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles. Public Relations Review, 35, 317-319.
    Carr, C. T., & Hayes, R. A. (2015). Social media: Defining, developing, and divining. Atlantic Journal of Communication, 23(1), 46-65.
    Coombs, W. T. (1998). The Internet as potential equalizer: New leverage for confronting social irresponsibility. Public Relations Review, 24(3), 289-303.
    Desktop, Mobile & Tablet Social Media Stats in Taiwan - October 2017. (n.d.). Retrieved from StatCounter Web site: http://gs.statcounter.com/social-media-stats/desktop-mobile-tablet/taiwan/ - monthly-201610-201710-bar
    Ellison, N. B., & Boyd, D. (2013). Sociality through social network sites. In Dutton, W. H. (Ed.), The Oxford Handbook of Internet Studies (pp. 151-172). Oxford, UK: Oxford University Press.
    Ellison, N., & Hardey, M. (2014). Social media and local government: citizenship, consumption and democracy. Local Government Studies, 40(1), 21-40.
    Epifani, S., Jacona A., Lippi, R., & Paolillo, M. (2011). Manuale di comunicazione politica in rete: Costruire il consenso nell’era del web 2.0. Rome, Italy: Apes.
    Esrock, S. L., & Leichty, G. B. (1998). Social responsibility and corporate web pages: self-presentation or agenda-setting? Public Relations Review, 24(3), 305-319.
    Esrock, S. L., & Leichty, G. B. (1999). Corporate World Wide Web pages: Serving the news media and other publics. Journalism and Mass Communication Quarterly, 76(3), 456-467.
    Esrock, S. L., & Leichty, G. B. (2000). Organization of corporate Web pages: Publics and functions. Public Relations Review, 26(3), 327-344.
    Facebook Company Info. (2018). Retrieved from Facebook Newsroom Web site: https://newsroom.fb.com/company-info/
    Facebook, Inc. (2016, July 27). Second Quarter 2016 Results Conference Call [Announcement]. Menlo Park, CA: Author. Retrieved from https://s21.q4cdn.com/399680738/files/doc_financials/2016/q2/FB-Q216-Earnings-Transcript.pdf
    Facebook, Inc. (2017, February 3). 2016 Annual Report [Announcement]. Menlo Park, CA: Author. Retrieved from Facebook Investor Relations Web site: http://d18rn0p25nwr6d.cloudfront.net/CIK-0001326801/80a179c9-2dea-49a7-a710-2f3e0f45663a.pdf
    Frame, A., & Brachotte, G. (2015). Le tweet stratégique: Use of Twitter as a PR tool by French politicians. Public Relations Review, 41, 278-287.
    Gainous, J., & Wagner, K. M. (2013a). Evolution or revolution—Why Facebook and Twitter matter? In tweeting to power: The social media revolution in American politics [DX Reader version]. Retrieved from http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199965076.001.0001/acprof-9780199965076-chapter-02.
    Gainous, J., & Wagner, K. M. (2013b). Social media—The new dinner table? In tweeting to power: The social media revolution in American politics [DX Reader version]. Retrieved from http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199965076.001.0001/acprof-9780199965076-chapter-01.
    Gandía, J. L., & Archidona, M.C. (2008). Determinants of Web Site Information by Spanish City Councils. Online Information Review, 32(1), 35-57.
    Giansante, G. (2015). Online Political Communication [DX Reader version]. Retrieved from https://link.springer.com/book/10.1007/978-3-319-17617-8
    Graham, M., & Avery, E. J. (2013). Government public relations and social media: An analysis of the perceptions and trends of social media use at the local government level. Public Relations Journal, 7(4), 1-21.
    Grant, W. J., Moon, B., & Grant, J. B. (2010). Digital dialogue? Australian politicians' use of the social network tool Twitter. Australian Journal of Political Science, 45(4), 579-604.
    Grunig, J. E. (1992). Excellence in public relations and communication management. Hillsdale, NJ : L. Erlbaum Associates.
    Grunig, J. E., & Hunt, T. (1984). Managing public relations. Belmont, CA : Wadswort Thomson Learning.
    Haro de Rosario, A., Sáez Martín, A., & Gálvez Rodríguez, M. (2017). Facebook as a dialogic strategic tool for European local governments. Transylvanian Review of Administrative Sciences, 13(50), 73-89. doi: http://dx.doi.org/10.24193/tras.2017.0005
    Heywood, A. (2007). Politics (3rd ed.). New York, NY: Palgrave Macmillan.
    Johnson, T. J., & Perlmutter, D. D. (2010). Introduction: The Facebook election. Mass Communication and Society, 13(5), 554-559.
    Kang, S., & Norton, H. E. (2006). Colleges and universities’ use of the World Wide Web: A public relations tool for the digital age. Public Relations Review, 32(4), 426-428.
    Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. Public Relations Review, 24(3), 321-334.
    Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28(1), 21-37.
    Kent, M. L., Taylor, M., & White, W. J. (2003). The relationship between Web site design and organizational responsiveness to stakeholders. Public Relations Review, 29, 63-77.
    Khan, G. F. (2017). Social media for government: A practical guide to understanding, implementing, and managing social media tools in the public sphere. doi: 10.1007/978-981-10-2942-4
    Khan, L. (2016, November 15). Trump won thanks to social media. The Hill. Retrieved from http://thehill.com/blogs/pundits-blog/technology/306175-trump-won-thanks-to-social-media
    Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.
    Kim, Y., & Chen, H. T. (2016). Social media and online political participation: The mediating role of exposure to cross-cutting and like-minded perspectives. Telematics and Informatics, 33(2), 320-330.
    Krippendorff, K. (2003). Content analysis: An introduction to its methodology (2nd ed.). Thousand Oaks, CA: Sage Publications.
    Kruikemeier, S. (2014). How political candidates use Twitter and the impact on votes. Computers in Human Behavior, 34, 131-139.
    Kuzma, J. (2010). Asian government usage of Web 2.0 social media. European Journal of ePractice, 9, 1-13.
    LaMarre, H. L., & Suzuki-Lambrecht, Y. (2013). Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’. Public Relations Review, 39(4), 360-368.
    Larsson, A. O., & Kalsnes, B. (2014). ‘Of course we are on Facebook’: Use and non-use of social media among Swedish and Norwegian politicians. European Journal of Communication, 29(6), 653-667.
    Lee, F. (2015). Social movement as civic education: communication activities and understanding of civil disobedience in the Umbrella Movement. Chinese Journal of Communication, 8(4), 393-411.
    Lee, J. & Lim, Y. (2016). Gendered campaign tweets: The cases of Hillary Clinton and Donald Trump. Public Relations Review, 42(5), 21-37.
    Lee, P., So, C., & Leung, L. (2015). Social media and Umbrella Movement: insurgent public sphere in formation. Chinese Journal of Communication, 8(4), 356-375.
    Loomer, J. (2013, December 10). How to Maximize Organic Reach in the Facebook News Feed. JONLOOMER.COM. Retrieved from http://www.jonloomer.com/2013/12/10/increase-facebook-organic-reach/
    Magro, M. (2012). A review of social media use in E-government. Adm. Sci., 2(2), 148-161.
    Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357-365.
    McAllister-Spooner, S. M. (2008). User perceptions of dialogic public relations tactics via the Internet. Public Relations Journal, 2(1).
    McAllister-Spooner, S. M. (2009). Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles. Public Relations Review, 35(3), 320-322.
    McAllister-Spooner, S. M., & Kent, M. L. (2009). Dialogic public relations and resource dependency: New jersey community colleges as models for web site effectiveness. Atlantic Journal of Communication, 17(4), 220-239.
    McAllister-Spooner, S. M., & Taylor, M. (2007). Community college Web sites as tools for fostering dialogue. Public Relations Review, 33(2), 230-232.
    McAllister-Spooner, S. M., & Taylor, M. (2012). Organizational influences and constraints on community college Web based media relations. Community College Journal of Research and Practice, 36(2), 93-110.
    McCorkindale, T., & DiStaso, M. W. (2014). The state of social media research: Where are we now, where we were and what it means for public relations. Research Journal for the Institute of Public Relations, 1(1). Retrieved from http://www.instituteforpr.org/state-social-media-research-now-means-public-relations/
    McDonald, T. (2017, October 25). How Donald Trump used social media to become the 45th President of the U.S.. SerpLogic. Retrieved from http://www.serplogic.com/all-things-marketing/donald-trump-social-media
    McNair, B. (2011). An Introduction to Political Communication (5th ed.). New York, NY: Routledge.
    Monaco, N. J. (2017). Computational Propaganda in Taiwan: Where Digital Democracy Meets Automated Autocracy. Retrieved from University of Oxford, Oxford Internet Institute Web site: http://comprop.oii.ox.ac.uk/publishing/working-papers/computational-propaganda-in-taiwan-where-digital-democracy-meets-automated-autocracy/
    Mosseri, A. (2018). Bringing People Closer Together. Retrieved from Facebook Newsroom Web site: https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/
    Norris, P. (2015). Political Communication. In James D. Wright (Eds.), International Encyclopedia of the Social & Behavioral Sciences (pp. 342-349). Oxford, UK: Elsevier.
    O'Reilly, T., & Battelle, J. (2009). Web squared: Web 2.0 five years on. Retrieved from O’Reilly Media Web site: https://conferences.oreilly.com/web2summit/web2009/public/schedule/detail/10194
    Painter, D. L. (2015). Online political public relations and trust: Source and interactivity effects in the 2012 U.S. presidential campaign. Public Relations Review, 41, 801-808.
    Park, H., & Reber, B. M. (2008). Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships. Public Relations Review, 34(4), 409-411.
    Perry, D. C., Taylor, M., & Doerfel, M. L. (2003). Internet-based communication in crisis management. Management Communication Quarterly, 17(2), 206-232.
    Reber, B. H., & Kim, J. K. (2006). How activist groups use Web sites in media relations: Evaluating online press rooms. Journal of Public Relations Research, 18(4), 313-333.
    Reber, B. H., Gower, K. K. & Robinson, J. K. (2006). The Internet and litigation public relations. Journal of Public Relations Research, 18(1), 23-44.
    Rybalkoa, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341.
    Safiullah, M., Pathak, P., Singh, S. & Anshul, A. (2017). Social media as an upcoming tool for political marketing effectiveness. Asia Pacific Management Review, 22(1), 10-15.
    Seltzer, T., & Mitrook, M. A. (2007). The dialogic potential of weblogs in relationship building. Public Relations Review, 33(2), 227-229.
    Sledzik, B. (2008). The ‘4 Models’ of public relations practice: How far have you evolved? Retrieved from ToughSledding Web site: https://toughsledding.wordpress.com/2008/08/10/the-4-models-of-public-relations-practice-how-far-have-you-evolved/
    Sobaci, M. Z., (Ed.). (2016). Social media and local governments: An overview. In Social Media and Local Governments - Theory and Practice (pp. 3-21). doi: 10.1007/978-3-319-17722-9
    Sommerfeldt, E. J., Kent, M. L., & Taylor, M. (2012). Activist practitioner perspectives of website public relations: Why aren’t activist websites fulfilling the dialogic promise? Public Relations Review, 38(2), 303-312.
    Soon, C. & Soh, Y. D. (2014). Engagement@web 2.0 between the government and citizens in Singapore: dialogic communication on Facebook? Asian Journal of Communication, 24(1), 42-59.
    Stahl, L. (2016, November 13). President-elect Trump speaks to a divided country. CBS News. Retrieved from https://www.cbsnews.com/news/60-minutes-donald-trump-family-melania-ivanka-lesley-stahl/
    Taylor, M. & Perry, D. C. (2005). Diffusion of traditional and new media tactics in crisis communication. Public Relations Review, 31(2), 209-217.
    Taylor, M., & Kent, M. L. (2004). Congressional Web sites and their potential for public dialogues. Atlantic Journal of Communication, 12(2), 59-76.
    Taylor, M., Kent, M. L., & White, W. J. (2001). How activist organizations are using the Internet to build relationships. Public Relations Review, 27(3), 263-284.
    Thompson, I. (1999). Women and feminism in technical communication: A qualitative content analysis of journal articles published in 1989 through 1997. Journal of Business and Technical Communication, 13(2), 154-178.
    Waddington, S. (2013). A critical review of the Four Models of Public Relations and the Excellence Theory in an era of digital communication. Paper presented at the pre-conference meeting of the International Communication Association Conference, Ketchum, London.
    Wen, W. C. (2014). Facebook political communication in Taiwan: 1.0/2.0 messages and election/post-election messages. Chinese Journal of Communication, 7(1), 19-39.
    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    104464021
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1044640212
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.COMM.010.2018.F05
    Appears in Collections:[Master's Program of Communication] Theses

    Files in This Item:

    File SizeFormat
    021201a.pdf9045KbAdobe PDF162View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback