政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/119732
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 112704/143671 (78%)
Visitors : 49765208      Online Users : 709
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/119732


    Title: 國內半導體設備材料代理商之經營策略與發展成功關鍵探討-以A公司為例
    Research of Strategy and Key Successful Factors of Domestic Semiconductor Equipment and Materials Agents-Case Study of Company A
    Authors: 蔡永基
    Contributors: 樓永堅
    蔡永基
    Keywords: 半導體產業
    設備材料代理商
    創新經營策略
    關鍵成功因素
    Date: 2018
    Issue Date: 2018-08-29 15:49:44 (UTC+8)
    Abstract: 近年半導體業對我國整體產業有所舉足重要性，而其中半導體設備材料代理產業亦屬產業關鍵一環，許多代理廠商透過早期代理性質，近年因應物聯網發展趨勢及相關材料應用技術長足進展，也促使其相繼投入自有品牌設備材料開發，協助客戶製程提升生產效率及良率等。本研究主要擬針對國內經營半導體設備材料代理業務之代表業者的發展策略，以及未來經營之關鍵成功因素等議題進行深入個案研討，期能提供相關產業及廠商未來經營有一參考營運方向。整體而言，本研究幾項研究目的如下。
    1. 探討半導體產業廠商面臨蓬勃發展及物聯網應用趨勢下之發展現況為何。
    2. 國內相關半導體設備材料代理商之創新經營策略為何。
    3. 探討國內相關半導體設備材料代理商之相關經營發展關鍵成功因素。
    4. 探討未來國內相關半導體設備材料代理商於整體半導體產業之扮演角色以及因應發展方向為何。

    本研究經由國內相關實際營運業者之個案分析，以及產業相關文獻探討結果，彙整有以下幾個重要研究總結：
    1. 半導體代理商因應產業環境變化之轉型發展過程，可藉由成本領導、差異化以及集中化策略方向訂定長期創新成長目標
    2. 半導體代理業者可從四大關鍵要素，包含如要素條件、需求條件、相關支援產業、以及企業策略結構與競爭能力等因應總體環境變化建置經營成功基礎
    3. 半導體代理商未來發展得建立與整體產業生態系緊密合作關係，並得因應物聯網應用趨勢成為客戶最佳產業後盾之策略支援角色
    The semiconductor industry has played an important role in the overall industry in recent years, and the semiconductor equipment and material agents are also the key part of the industry. Lots of agents have made great progress in response to the trend of Internet of Things (IoT) and the advanced materials application technology. It promoted the development of building the brand to help customers to improve the production efficiency and yield, etc. This research takes an in-depth case study on the strategies and the key successful factors of the representative enterprise, hoping to give a reference operational direction to the related industries. The study has several objectives as followings.
    1. Study the current development of semiconductor industry under the trend of the booming IoT applications.
    2. To find what are the innovative strategies of domestic semiconductor equipment materials agents.
    3. Explore the key successful factors of development of domestic semiconductor equipment and materials agents.
    4. To explore the role and the future development of domestic semiconductor and equipment materials agents in the overall industry.
    The study takes the case analysis of domestic operator and related literatures, having several major important findings as followings:
    1. The semiconductor agents could make long-term innovative targets through cost leadership, differentiation and centralized strategies in response to the transformation process of the outside environment.
    2. The semiconductor agents could build a successful business foundation from four key sectors, including of factor conditions, demand conditions, related support industries, and corporate strategic structure and competitiveness.
    3. The semiconductor agents could establish a cooperative relationship with the industrial ecosystem, becoming the strategic support role for customers` best backup in response to the trend of IoT applications in the future.
    Reference: 中文文獻
    1. 方世杰、蔡敦浩(2013) ，策略管理，台中：滄海。
    2. 王明郎(2003)，認識台灣半導體產業，台北：台灣綜合展望。
    3. 李秋錦 (2013)，半導體通路商供應鏈關鍵成功因素之研究-以某上櫃公司為例，國立臺北大學企業管理碩士在職專班論文。
    4. 吳欣誼(2008)，人力資本投資與組織績效之關聯性探討－動態競爭觀點，國立中正大學勞工研究所碩士論文。
    5. 林佩璇(2000)，個案研究及其在教育研究上的應用，質的研究方法，頁239-262，高雄，麗文。
    6. 胡聖生(2002)，我國半導體零件通路產業之競爭策略分析-以世平興業股份有限公司為例，國立中山大學企業管理學系碩士在職專班碩士論文。
    7. 常紫薇(2002)，企業組織運作之內在績效指標建立之研究—以一般系統理論為研究觀點，中原大學企業管理研究所碩士論文。
    8. 許博恩(2004)，企業創新管理模式之實證研究：以台灣高科技精密光學企業與傳統氣動手工具製造業為例，朝陽科技大學碩士論文。
    9. 張常清(2005)，教育調查材料的收集，教育應用文。
    10. 陳明哲 (2010)，動態競爭，台北：智勝文化。
    11. 陳梧桐(2001)，經營策略之創新管理─以IC企業為例，國立交通大學科技管理所碩士在職專班論文。
    12. 資策會產業情報研究所MIC(2016)，智慧製造：製造業物聯網與巨量資料應用趨勢分析，產業研究報告。
    13. 楊千葳(2007)，品牌經營與關鍵成功因素之研究-以糕餅業為例，國立高雄海洋科技大學運籌管理系畢業專題報告。
    14. 鄭金龍(2002)，台灣半導體供應鏈體系之探討，國立高雄第一科技大學運輸與倉儲營運系碩士論文。
    15. 顏逸松(2000)，台灣半導體廠商價值創造之研究，國立交通大學科技管理研究所碩士論文。
    16. 羅招龍(2001)，台灣Flash與Mask ROM產業競爭力之研究，國立交通大學碩士論文。
    17. 戴仁智(2009)，台灣半導體通路商之成長策略─以志遠電子(股)有限公司為例，國立交通大學企業管理碩士學程論文。
    18. 鐘棠祺(2010)，半導體產業之績效評估－跨國分析與比較，國立高雄大學經營管理研究所碩士論文。

    英文文獻
    1. Aaker, D. A., 1984, Developing Business Strategies, New York: Wiley & Sons.
    2. Afuash, A. (1998), Innovation Management：Strategies, Implementation and Profits, New York: Oxford University Press.
    3. Armstrong, G. and Kotler P. (2000), Marketing: An Introduction, 5th ed., New Jersey: Prentice Hall.
    4. Betz, F., (1993), Strategic Technology Management, McGraw Hill.
    5. Barney, J. B. (1991), Firm Resources & Sustained Competitive Advantage. Journal of Management, 17(1), pp. 99-120.
    6. Drucker, P. (1985), Innovation and Entrepreneurship. New York: Harper and Row.
    7. Goldsmith, R. E. (1996), Service Innovativeness and Price Sensitivity: An Exploratory Study. Association of Marketing Theory and Practice, Spring, pp. 85-91.
    8. Grant, R.M. (1991), The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, 33(3): pp. 114-135.
    9. Hofer and Schendel(1978), Strategy Formulation: Analytical Concepts, St. Paul West Publishing.
    10. Michael E. Porter(1985), Competitive Advantage: Creating and Sustaining Superior Performance, New York: The Free Press.
    11. Richard A.D’ Aveni(1998), Hyper competition-Managing The Dynamics of Strategic Maneuvering, New York, NY: The Free Press.
    12. Rockart, J. F. (1979), Chief Executives Define Their Own Data Needs, Harvard Business Review, 57, pp. 137-145.
    13. Savioz, P. and Sannemann, E. (1999), The Concept of the Integrated Innovation Process, IEEE, Vol. 2, 1999, pp.137-143.
    14. Weihrich, H. (1982), The TOWS Matrix-A Tool for Situational Analysis, Long Range Planning, 15(2), pp. 54-66.
    15. Kim, W. Chan and Mauborgne, Renee, Blue Ocean Strategy, Harvard Business Review, pp.76-84
    16. Yin, R. (1989), Case Study Research: Design and Methods, Newburry.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932003
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104932003
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.EMBA.072.2018.F08
    Appears in Collections:[Executive Master of Business Administration] Theses

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback