 |
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 113648/144635 (79%)
Visitors : 51664574
Online Users : 465
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/120084
|
| Title: | Use of Facebook by Hospitals in Taiwan: A Nationwide Survey |
| Authors: | Yang, Po-Chin;Lee, Wui-Chiang;Liu, Hao-Yen;Shih, Mei-Ju;Chen, Tzeng-Ji;Chou, Li-Fang;Hwang, Shinn-Jang
周麗芳
Chou, Li-Fang |
| Contributors: | 財政學系 |
| Keywords: | hospitals;social media;Facebook;Taiwan |
| Date: | 2018 |
| Issue Date: | 2018-09-13 17:48:59 (UTC+8) |
| Abstract: | Background: Social media advertising has become increasingly influential in recent years. Because Facebook has the most active users worldwide, many hospitals in Taiwan have created official Facebook fan pages. Our study was to present an overview of official Facebook fan pages of hospitals in Taiwan. Methods: All 417 hospitals were surveyed about their use of Facebook fan pages in December 2017. The last update time, posts in the past 30 days, number of “Likes”, and other features were analyzed and stratified according to the accreditation statuses of the hospitals. Results: In Taiwan, only 51.1% (n = 213) of the hospitals had an official Facebook fan page. Among these hospitals, 71.8% (n = 153) had updated their pages in the past 30 days, although 89.2% (n = 190) provided online interactions. Academic medical centers tended to have more “Likes” than regional and local community hospitals (on average 5947.4, 2644.8, and 1548.0, respectively). Conclusions: In spite of the popularity of Facebook among the general population, most hospitals in Taiwan do not seem to make good use of this kind of social media. The reasons for the use and nonuse of Facebook on the part of both hospitals and patients deserve further investigation. |
| Relation: | International Journal of Environmental Research and Public Health, 15(6), 1188
PubMedID = 29882819 |
| Data Type: | article |
| DOI 連結: | https://doi.org/10.3390/ijerph15061188 |
| DOI: | 10.3390/ijerph15061188 |
| Appears in Collections: | [財政學系] 期刊論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| ijerph-15-01188.pdf | | 425Kb | Adobe PDF2 | 409 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
