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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/120500
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/120500


    Title: 我國報紙議題設定功能之研究-以六十九年增額中央民意代表選擧政見爲例
    Authors: 徐惠玲
    Contributors: 陳世敏
    徐惠玲
    Date: 1982
    Issue Date: 2018-10-11 11:41:55 (UTC+8)
    Abstract: 論文提要
    本研究乃是以民國六十九年增額中央民意代表選舉為例,探討我國報紙的議題設定功能。本研究的目的有三:(一)探討我國報紙在選舉過程中是否具有議題設定效果。(二)擴展議題設定效果的研究,將有關論題的資訊分為三個由淺入深的層次,在此三個層次上探討報紙的議題設定效果。(三)探討報紙議題設定效果是否因個人背景、興趣及傳播行為的不同而有差異,並進而追溯各變項之間的關聯。
    基於上述三個研究目的,本研究共提出二十項研究假設。在研究方法上,本研究同時採用問卷調查與內容分析兩種方法。問卷調查以台北市木柵區選民為訪問對象,旨在獲悉選民對各項政見的認知情況;內容分析以中央日報、聯合報、中國時報三報為分析對象,藉以瞭解報紙對政見報導與強調的趨向。然後運用「斯皮爾曼等級相關」檢驗報紙議題與選民議題的相關程度,以進行各項假設之考驗。
    結果發現:(一)我國報紙於選舉過程中,對選民確實具有議題設定效果;即報紙報導愈多的政見,選民也知曉愈多,報紙愈強調的政見,選民也認為愈重要。(二)在三個由淺入深的知曉層次上,報紙均具有議題設定效果;顯示報紙對選民認知的影響,不僅止於對論題名稱的知覺,並進而影響及選民對與論題有關之深入內容的知悉程度。(三)在八項個人因素中,教育、職業與報紙使用程度三因素,和報紙議題設定效果的大小有關聯;年齡、興趣與非媒介通道使用程度三因素,和報紙議題設定效果有部分關聯;而性別、黨藉二因素則與報紙議題設定效果沒有關聯。至於教育與興趣二因素之比較,在知曉層次上,教育對選民是否受報紙議題設定影響有較大的關聯;在顯著層次上,則是興趣扮演較重要的角色。
    Reference: 參考書目
    一、中文部分
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    Description: 碩士
    國立政治大學
    新聞研究所
    70
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002007823
    Data Type: thesis
    Appears in Collections:[新聞學系] 學位論文

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