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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122132


    Title: Bonjour-健康早餐店創業計畫
    Bonjour-Healthy Breakfast Store Business Plan
    Authors: 林婉婷
    Lin, Wan-Ting
    Contributors: 吳文傑
    Wu, Jack
    林婉婷
    Lin, Wan-Ting
    Keywords: 創業計畫
    早餐店
    特別飲食
    Business plan
    Breakfast store
    Special diet
    Date: 2018
    Issue Date: 2019-01-23 14:55:16 (UTC+8)
    Abstract: Bonjour is a breakfast store, with the concept of offering a healthy meal that uses light and simple approach to cooking. We are positioning ourselves as a high-level breakfast store. Our target customers are people with special diet, patient and weight watcher. The restaurant will be located near Far Eastern Memorial Hospital MRT station.
    The breakfast industry is very competitive. In order to create differentiation, the restaurant will open earlier than other breakfast stores nearby. Moreover, in order to have the best use of the place, the restaurant will extend the opening hour to 8 pm. We will have a special menu for breakfast, lunch, and dinner.
    The initial investment and the operating costs for year one are estimated to be 2.5 million NTD and will be funded by the owner. Based on the financial section, the plan has a positive net present value 8,543,867, which indicates that the project is feasible. The payback period of the restaurant is the third year.
    Reference: Publications in English
    ROSEMARY PEAVLER, “What Is Startup Capital?” Aug 2018 Available : https://www.thebalancesmb.com/initial-investment-393328
    Publications in Chinese
    超競爭!傳統早餐店5年倒千家, Ettoday新聞雲, Available at: https://www.ettoday.net/news/20170907/1006135.htm
    西式連鎖早餐店破萬家 密度逼近便利超商, 食力, Oct 2018, Available at: https://www.foodnext.net/news/industry/paper/5616141169
    26張圖表帶你一口氣看完全台22座縣市收入地圖, 關鍵評論, Oct 2015, Available at: https://www.thenewslens.com/article/29663
    台灣最低薪資上調23.1k,明年元旦開始最低時薪多10塊錢比較好過年, 科技橘報, Aug 2018, Available at: https://buzzorange.com/techorange/2018/08/17/salary-benchmark-150/
    Websites
    內政部戶政司全球資訊網, Available at: https://www.ris.gov.tw/
    統計資訊網, Available at: https://www.stat.gov.tw/
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    105933019
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105933019
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.IMBA.002.2019.F08
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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