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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/122431

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122431

Title:	區塊鏈遊戲平台商業模式之研究 Business Model of Blockchain Game Platform
Authors:	張智翔 Izumi, Sho
Contributors:	詹文男張智翔 Izumi, Sho
Keywords:	區塊鏈遊戲平台商業模式 Blockchain Game Platform
Date:	2019
Issue Date:	2019-03-06 12:11:29 (UTC+8)
Abstract:	2017年底，以區塊鏈技術為基礎技術的比特幣全球暴紅更勝於前一年的「精靈寶可夢Go」。一時間，彷彿各行各業都要跟區塊鏈拉上一點關係，才跟的上時代的腳步。然而事實是區塊鏈技術仍然在發展的階段，本研究以「區塊鏈技術」＋「遊戲平台」為例，研究如何應用「區塊鏈技術」解決遊戲產業中，遊戲開發者與遊戲玩家所面臨的痛點，並製造雙贏的商業模式。由於平台本身不生產產品，其價值與商業模式必須以促成雙方或多方供求之間的交易為主，雖然整個遊戲業生態系中的角色眾多，但本研究認為平台依然可大致參與者分為「服務提供者」與「服務消費者」兩個族群。本研究透過業界經驗與訪談，整理出目前遊戲產業主要的生態系圖，並將其中參與角色大分為「遊戲開發商」與「遊戲玩家」兩個族群後，藉由分解出它們的價值活動與策略資產，建構出目前遊戲產業生態系中「遊戲開發商」與「遊戲玩家」之價值鏈。將「遊戲開發商」與「遊戲玩家」在傳統的「遊戲平台」上的價值單元定義之後，將其對應到「商業模式九宮格」架構中的各項關鍵要素，然後再更進一步探究透過「區塊鏈技術」如何幫助各價值單元在「商業模式九宮格」架構中的各項要素將能帶來什麼改善方式？如何解決既存的痛點？最後整理出屬於「區塊鏈遊戲平台」的商業模式。 At the end of 2017, Bitcoin`s global redemption based on blockchain technology was better than the previous year`s "Pokémon Go". For a time, it seems that all walks of life have to pull a little relationship with the blockchain, and then follow the footsteps of the times. However, the fact is that blockchain technology is still in the development stage. This study uses "blockchain technology" + "game platform" as an example to study how to apply "blockchain technology" to solve game developers and game players in the game industry. The pain points faced and the creation of a win-win business model. Since the platform itself does not produce products, its value and business model must be based on transactions between two parties or multiple parties. Although there are many roles in the entire game industry ecosystem, this study considers that the platform can still be divided into roughly participants. "Service Provider" and "Service Consumer" are two ethnic groups. Through the industry experience and interviews, this study sorts out the main ecosystem maps of the current game industry, and divides the participating roles into two groups: "game developers" and "game players", by decomposing their value activities and Strategic assets, which build the value chain of “game developers” and “game players” in the current game industry ecosystem. After defining the value units of the "game developers" and "game players" on the traditional "game platform", they will be mapped to the key elements of the "Business Model Jiugongge" structure, and then further explored through the districts. How does the blockchain technology help the various value units in the "Business Model Jiugongge" architecture? How to solve the existing pain points? Finally, the business model belonging to the "blockchain game platform" was sorted out.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 106932083
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0106932083
Data Type:	thesis
DOI:	10.6814/THE.NCCU.EMBA.035.2019.F08
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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