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https://nccur.lib.nccu.edu.tw/handle/140.119/123226
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| 題名: | 俄國經銷商進口台灣機械工具之商業策略
A Russian industrial distributor’s business strategy for Taiwanese machine tools |
| 作者: | 葉戈爾
Panchenko, Egor |
| 貢獻者: | 張永明
Chang, David
葉戈爾
Egor Panchenko |
| 關鍵詞: | 國際事業
商業策略
直接出口
工業分布
機械工具
International business
Business strategy
Direct exporter
Industrial distribution
Machine tools |
| 日期: | 2019 |
| 上傳時間: | 2019-05-02 14:42:58 (UTC+8) |
| 摘要: | This thesis is devoted to a Russian industrial distributor’s existing business strategy adjustment regarding a Taiwanese machine tool manufacturer. For this aim, company internal, external and SWOT analyses are performed; market segmentation is categorized into Chinese, Taiwanese, South Korean and Japanese/German machine tools; and formation of a new segment of Russian-made machine tools is detected. Major goals for current business strategy improvement are set. To reach a new customer type - state-owned corporations – the distributor’s organizational structure is adjusted, and advanced Taiwanese machine tools are addressed to this customer segment. To expand sales in the privately-owned customer segment, cooperation has begun with Chinese factories of a Taiwanese machine tool manufacturer. To enter the new Russian-made machine tools segment, assembly licensing strategy was implemented, and manufacturing licensing strategy was evaluated. Together these steps have already significantly improved current business, and further business development is forecasted. |
| 參考文獻: | 1. Hill, Charles and Jones, Gareth and Schilling, Melissa. Strategic Management: Theory, 11e. Stamford: Cengage Learning, 2014.
2. Daniels, John and Radebaugh, Lee and Sullivan, Daniel. International Business Environments and Operations, 15e. Harlow: Pearson, 2015.
3. Kotler, Philip. Marketing Management, 15e. Harlow: Pearson, 2016.
4. Mudambia, Susan and Aggarwalb, Raj. ”Industrial distributors: Can they survive in the new economy?” Industrial Marketing Management. 32 (2003): 317– 325.
5. Gardner Business Media, Inc. 2016 World Machine Tool Survey. Cincinnati: Gardner Research, 2016.
6. Russian Ministry of Industry and Trade. Machine tools Industry Development Strategy till 2030 year. Moscow, 2017. |
| 描述: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933045 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0104933045 |
| 資料類型: | thesis |
| DOI: | 10.6814/THE.NCCU.IMBA.008.2019.F08 |
| 顯示於類別: | [國際經營管理英語碩士學程IMBA] 學位論文
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