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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/124169

    Title: 行動通訊跨世代整合商業模式發展策略 -以車載資通訊產業為例
    The developing strategy of mobile communication cross-generational integrating business model --For telematics industry
    Authors: 王怡
    Wang, Yi
    Contributors: 李志宏
    Lee, Jie-Haun
    Wang, Yi
    Keywords: 行車紀錄器
    Dash cam
    Telematics industry
    Business strategy
    Date: 2019
    Issue Date: 2019-07-01 10:54:23 (UTC+8)
    Abstract: 行動通訊應用範圍廣泛,產業鏈相關業者眾多,因應通訊產業發展技術的更迭,以及需求增加,內容提供者,電信營運商,車資載通訊業者,物流業者,及其他相關消費者及客戶等,為了整體產業的共榮,選擇跨世代整合結盟的營運方式,控制成本,提高效能,擴大經濟規模,延長產品及服務的生命週期,提高產品與服務的附加價值,有效提高產品毛利率,維持市場的良性競爭。


    There are a wide range of mobile communication applications, and there are many industry chain related companies, in response to the development of communication industry technology, and increased demand, content providers, telecom operators, car carriers, logistics operators, and other related consumers and customers, in order to The overall industry's co-prosperity, choose the cross-generation integration alliance operation mode, control costs, improve efficiency, expand economic scale, extend the life cycle of products and services, increase the added value of products and services, effectively improve product gross margin, maintain market Benign competition.

    The IC design and development of application recorders such as driving recorders and driving computers has expanded to software development applications. In addition to the original products sold to customers, it also provides a new type of service. In the future, it can also use long-term data collection. After identification, as a new product for research and development, build an application platform, expand the service level, and even adjust the vehicle or driver insurance costs, provide banks with credit or guarantee loans, etc., effectively develop cross-generation mobile communication application upgrades, provide customers and consumers. More and better services.

    The manufacturer has highly flexible and customized manufacturing capabilities, as well as rich cross-disciplinary and cross-industry project experience, providing products and services that continuously improve and correct errors, and provide long-term after-sales service and inspection and maintenance for a long time. After the release of the communication agreement, it still maintains the status of the industry leader, providing more countermeasures and industrial upgrading across generations.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106932058
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.EMBA.078.2019.F08
    Appears in Collections:[Executive Master of Business Administration] Theses

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