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    題名: 行動通訊跨世代整合商業模式發展策略 -以車載資通訊產業為例
    The developing strategy of mobile communication cross-generational integrating business model --For telematics industry
    作者: 王怡
    Wang, Yi
    貢獻者: 李志宏
    Lee, Jie-Haun
    王怡
    Wang, Yi
    關鍵詞: 行車紀錄器
    行動通訊
    車載資通訊產業
    商業策略
    Dash cam
    Mobile
    Communication
    Telematics industry
    Business strategy
    日期: 2019
    上傳時間: 2019-07-01 10:54:23 (UTC+8)
    摘要: 行動通訊應用範圍廣泛,產業鏈相關業者眾多,因應通訊產業發展技術的更迭,以及需求增加,內容提供者,電信營運商,車資載通訊業者,物流業者,及其他相關消費者及客戶等,為了整體產業的共榮,選擇跨世代整合結盟的營運方式,控制成本,提高效能,擴大經濟規模,延長產品及服務的生命週期,提高產品與服務的附加價值,有效提高產品毛利率,維持市場的良性競爭。

    由IC設計發展行車紀錄器及行車電腦等應用晶片,擴大到軟體發展應用程式,除了原有的產品銷售給客戶之外,還提供了新型態的服務,未來還可以利用長期收集的資料去識別化之後,作為研發新產品,建構應用平台,擴大服務層面,甚至調整車輛或司機保險費用,提供銀行作為徵信或擔保借款等用途,有效發展跨世代行動通訊應用升級,提供客戶及消費者更多更好的服務。

    廠商具備高度彈性的客製化製造能力,以及豐富的跨領域跨產業專案經驗,提供不斷進步修正錯誤的產品及服務,並且長期永續提供完整售後服務及檢測與維修,才能夠在5G新的通訊協定出爐之後,依然維持產業領頭羊的地位不墜,提供更多跨世代整合的對策與產業升級。
    There are a wide range of mobile communication applications, and there are many industry chain related companies, in response to the development of communication industry technology, and increased demand, content providers, telecom operators, car carriers, logistics operators, and other related consumers and customers, in order to The overall industry's co-prosperity, choose the cross-generation integration alliance operation mode, control costs, improve efficiency, expand economic scale, extend the life cycle of products and services, increase the added value of products and services, effectively improve product gross margin, maintain market Benign competition.

    The IC design and development of application recorders such as driving recorders and driving computers has expanded to software development applications. In addition to the original products sold to customers, it also provides a new type of service. In the future, it can also use long-term data collection. After identification, as a new product for research and development, build an application platform, expand the service level, and even adjust the vehicle or driver insurance costs, provide banks with credit or guarantee loans, etc., effectively develop cross-generation mobile communication application upgrades, provide customers and consumers. More and better services.

    The manufacturer has highly flexible and customized manufacturing capabilities, as well as rich cross-disciplinary and cross-industry project experience, providing products and services that continuously improve and correct errors, and provide long-term after-sales service and inspection and maintenance for a long time. After the release of the communication agreement, it still maintains the status of the industry leader, providing more countermeasures and industrial upgrading across generations.
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    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    106932058
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0106932058
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.EMBA.078.2019.F08
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

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