政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124185
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 110934/141859 (78%)
造訪人次 : 47686219      線上人數 : 1034
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/124185


    題名: COCO MAMA -與眾不同的椰子水
    COCO MAMA: coconut water that makes a difference
    作者: 陳佳伶
    Thitathammo, Somruthai
    貢獻者: 張大為
    Chang, David
    陳佳伶
    Somruthai Thitathammo
    關鍵詞: 椰子水
    影響
    社會
    環境的
    有機的
    Coconut water
    Impact
    Social
    Environmental
    Organic
    日期: 2019
    上傳時間: 2019-07-01 10:57:15 (UTC+8)
    摘要: 
    The main content of this business plan outlines the opportunity and strategy for starting a ready to drink organic coconut water brand that can create social and environmental impact in Thailand. Recently, the trend for healthy, organic products has been rising in Thailand, with consumption of fruit juice products becoming more popular among health and wellness conscious consumers. In addition, drinking coconut water is a part of Thai people’s lives. So, offering a product that can answer those needs together with solving environmental issue of plastic usage and increasing job opportunities for people in a community is an interesting business opportunity.
    The structure of this business plan is based on an understanding of the industry and current market trends. In order to capture a clear understanding of market and industry, a five forces model breakdown and SWOT analysis are utilized. Marketing mixes and TOWS matrix are applied to define the business strategies necessary for success. Lastly, the five-year forecasted financial statement is shown to estimate the feasibility of the business. A plan for scalable expansion is also introduced in the final section of this business plan.
    參考文獻: Sudsapda (2016). Coconut Journey. Retrieved April 7, 2019 from https://sudsapda.com/top-
    lists/19879.html
    Paul Quimm (2018). Plastic or glass milk bottles? Crate expectations. Retrieved April 7, 2019
    From https://friendsoftheearth.uk/plastics/plastic-or-glass-milk-bottles-crate-expectations
    Ingrid (2010). Using Business Model Canvas for Social Enterprise Design. Retrieved April 9,
    2019, from http://cscuk.dfid.gov.uk/wp-content/uploads/2016/07/BMC-for-Social-Enterprise.pdf
    Post today (2016) Coconut market growing to 3.7 billion Thai Baht in global market. Retrieved
    April 12, 2019, from https://www.posttoday.com/market/news/459923
    Marketeer (2018). Will ready to drink coconut water be able to take over fresh coconut water
    or not? Retrieved April 14, 2019, from https://marketeeronline.co/archives/36684
    Maprao (2017). Maprao Organic coconut water. Retrieved April 15, 2019, from
    http://maprao.co/th
    Kantaporn (2018). Y.Farmily: Nature is our chef. Retrieved April 15, 2019, from https://blog.bluebasket.market/2018/03/22/y-farmily/
    Siamturakij (2016). Hot Healthy Trend! Thai coconuts go worldwide with market growth of 50%. Retrieved May 2, 2019, from https://www.siamturakij.com/news/7847-50-?fbclid=IwAR08y7pLDVY525s91aClYgNBqIrKqqyC4kJhBL0wVjb_JXoS5YLcSY32xZ4
    Kru P’Nu (2017). How can we design coconut farm layout. Retrieved May 10, 2019, from https://www.blogcocosth.com/2017/07/%E0%B9%81%E0%B8%9B%E0%B8%A5%E0%B8%87%E0%B8%9B%E0%B8%A5%E0%B8%B9%E0%B8%81%E0%B8%A1%E0%B8%B0%E0%B8%9E%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%A7/
    Longtunman (2017). Foodland and Villa Market. Retrieved May 14, 2019, from http://longtunman.com/2162
    Witoon, P. (2016). Overview of Thai organic agriculture in 2016. Retrieved May 14, 2019, from http://www.greennet.or.th/article/411
    Pigabyte. (2018). Internet usage behavior of Thai people in 2018. Retrieved May 15, 2019, from https://www.marketingoops.com/reports/behaviors/thailand-digital-in-2018/
    Gepp (2019). GEPP: Solution for today trash management. Retrieved May 25, 2019, from https://gepp.me/about-us/
    TerraBKK. (2014). Financial Ratio 6: Payback Period (PB). Retrieved May 26, 2019, from
    https://www.terrabkk.com/news/27111/financial-ratio-6-payback-period-pb-นานเท่าไหร่-กว่าการลงทุนครั้งนี้-จะคืนทุน-
    Mike Wehner (2017). These tiny edible water bottles are almost completely pointless. Retrieved
    May 30, 2019, from https://bgr.com/2017/04/13/ooho-water-balls/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    106933053
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0106933053
    資料類型: thesis
    DOI: 10.6814/NCCU201900123
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    305301.pdf8593KbAdobe PDF2125檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋