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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124635


    Title: 企業慈善的社會價值與品牌價值
    The Social Value and Brand Value of Corporate Philanthropy
    Authors: 蘇芸仟
    Su, Yun-Chien
    Contributors: 蘇威傑
    Su, Wei-Chieh
    蘇芸仟
    Su, Yun-Chien
    Keywords: 企業慈善
    社會價值
    品牌價值
    社區營造
    品牌關係連結
    Corporate philanthropy
    Social value
    Brand value
    Community development
    Brand relationship
    Date: 2019
    Issue Date: 2019-08-07 15:49:45 (UTC+8)
    Reference: 邱志聖(2017)。品牌策略與管理。台灣:智勝。

    華碩電腦企業(2017)。華碩電腦企業社會責任報告書(5-1頁-5-14頁)。華碩電腦股份有限公司。

    顏和正(2018年10月11日)。【2018一百強】瑞助營造推公益修繕 免費愛心賺到商機。CSR@天下。2019年5月15日,取自https://csr.cw.com.tw/article/40656

    蘇威傑(2014)。多多益善錯了嗎?了解企業慈善如何幫助企業創造價值。政大商業評論Winter 2014。2019年3月31日,取自http://nccubr.nccu.edu.tw/article.php?aid=68&mid=27

    Ballesteros, L., Useem, M., & Wry, T. (2017). Masters of disasters? An empirical analysis of how societies benefit from corporate disaster aid. Academy of Management Journal, 60(5), 1682-1708.

    Banerjee, S. B. (2008) Corporate social responsibility: The good, the bad and the ugly. Critical Sociology, 34:51–79.

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    Su, W., & Tsang, E. W. (2015). Product diversification and financial performance: The moderating role of secondary stakeholders. Academy of Management Journal, 58(4), 1128-1148.

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    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    106351022
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106351022
    Data Type: thesis
    DOI: 10.6814/NCCU201900121
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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