| Reference: | 一、中文文獻
1. 財團法人台灣網路資訊中心 (2018), 2018台灣網路報告, 創市際市場研究顧問股份有限公司
2. 野口智雄著, 劉玫芬譯 (1996), 價格破壞時代的自營品牌策略, 經濟部國際貿易局
3. 凱度消費者指數 (2019), 台灣民生消費品市場趨勢,
https://www.kantarworldpanel.com/tw/publications#
4. 凱度消費者指數 (2018), 2018品牌足跡報告,
https://www.kantarworldpanel.com/tw/news/2018-BFP-TW
5. 劉潤 (2019), 新零售狂潮, 寶鼎出版社
二、英文文獻
1.Ailawadi, K. L., Neslin, S. A., & Gedenk, K. (2001). Pursuing the value-conscious consumer: store brands versus national brand promotions. Journal of marketing, 65(1), 71-89.
2.Bhattacherjee, A., & Sanford, C. (2006). Influence processes for information technology acceptance: An elaboration likelihood model. MIS quarterly, 805-825.
3.Cacioppo, J. T., Petty, R. E., Feinstein, J. A., & Jarvis, W. B. G. (1996). Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. Psychological bulletin, 119(2), 197.
4.Castro, C. B., Armario, E. M., & Ruiz, D. M. (2007). The influence of market heterogeneity on the relationship between a destination`s image and tourists’ future behaviour. Tourism management, 28(1), 175-187.
5.Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of personality and social psychology, 39(5), 752.
6.Chang, T. Z., & Wildt, A. R. (1996). Impact of product information on the use of price as a quality cue. Psychology & Marketing, 13(1), 55-75.
7.Cheung, M. Y., Luo, C., Sia, C. L., & Chen, H. (2009). Credibility of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations. International journal of electronic commerce, 13(4), 9-38.
8.Cox, D. F., & Rich, S. U. (1964). Perceived risk and consumer decision-making—the case of telephone shopping. Journal of Marketing Research, 1(4), 32-39.
9.Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of advertising, 30(3), 65-77.
10.Crane, F. (1991). The effect of price on the consumers` perception of physicians. Health marketing quarterly, 8(3-4), 209-215.
11.Cunningham, M. S. (1967). The major dimensions of perceived risk. Risk taking and information handling in consumer behavior.
12.Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.
13.Doll, W. J., & Torkzadeh, G. (1988). The measurement of end-user computing satisfaction. MIS quarterly, 259-274.
14.Faison, E. W. (1977). The neglected variety drive: A useful concept for consumer behavior. Journal of Consumer Research, 172-175.
15.Ghosh, P., Dasgupta, D., & Ghosh, D. (1990). Retail management.
16.Gielens, K. (2012). New products: The antidote to private label growth? Journal of Marketing Research, 49(3), 408-423.
17.Hirschman, E. C. (1980). Innovativeness, novelty seeking, and consumer creativity. Journal of Consumer Research, 7(3), 283-295.
18.Hoch, S. J. (1996). How should national brands think about private labels? MIT Sloan Management Review, 37(2), 89.
19.Hoch, S. J., & Banerji, S. (1993). When do private labels succeed? MIT Sloan Management Review, 34(4), 57.
20.Jacoby, J., & Kaplan, L. B. (1972). The components of perceived risk. ACR Special Volumes.
21.Jacoby, J., & Olson, J. C. (1977). Moving ahead with attitude research. Consumer response to price: An attitudinal, information processing perspective, 73e86.
22.Keller, K., Dekimpe, M., & Geyskens, I. (2015). Let your banner wave: Antecedents and performance implications of retailers. Paper presented at the Marketing Meets Wall Street Conference, Date: 2015/01/01-2015/01/01, Location: Singapore.
23.Koschate-Fischer, N., Cramer, J., & Hoyer, W. D. (2014). Moderating effects of the relationship between private label share and store loyalty. Journal of marketing, 78(2), 69-82.
24.Kumar, N., & Steenkamp, J.-B. E. (2007). Brand versus brand. International Commerce Review, 7(1), 46-53.
25.Lichtenstein, D. R., Bloch, P. H., & Black, W. C. (1988). Correlates of price acceptability. Journal of Consumer Research, 15(2), 243-252.
26.Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993). Price perceptions and consumer shopping behavior: a field study. Journal of Marketing Research, 30(2), 234-245.
27.Martos-Partal, M., González-Benito, O., & Fustinoni-Venturini, M. (2015). Motivational profiling of store brand shoppers: Differences across quality tiers. Marketing Letters, 26(2), 187-200.
28.Noormann, P., & Tillmanns, S. (2017). Drivers of private-label purchase behavior across quality tiers and product categories. Journal of Business Economics, 87(3), 359-395.
29.Nunnally, J. C., & Bernstein, I. (1994). Validity. Psychometric theory, 3, 99-132.
30.Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 13(2), 184-188.
31.Peter, J. P., & Tarpey Sr, L. X. (1975). A comparative analysis of three consumer decision strategies. Journal of Consumer Research, 2(1), 29-37.
32.Podium (2017), Online Reviews Stats & Insights, https://www.podium.com/resources/podium-state-of-online-reviews/
33.Sussman, S. W., & Siegal, W. S. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information systems research, 14(1), 47-65.
34.Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220.
35.Vázquez‐Carrasco, R., & Foxall, G. R. (2006). Positive vs. negative switching barriers: the influence of service consumers` need for variety. Journal of Consumer Behaviour, 5(4), 367-379.
36.Voss, G. B., Parasuraman, A., & Grewal, D. (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. Journal of marketing, 62(4), 46-61.
37.Watts, S. A., & Zhang, W. (2008). Capitalizing on content: Information adoption in two online communities. Journal of the Association for Information Systems, 9(2), 3. |
