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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/12493

    Title: The Effect of Franchisor's Communication Service Assistance and Competitive Advantage on Franchisee's Intention to Remain in the Franchise System
    Authors: 邱志聖
    Date: 2004
    Issue Date: 2008-12-03 13:54:04 (UTC+8)
    Abstract: This study developed and empirically tested a model examining the antecedents of franchisees’ overall satisfaction and intention to remain in a franchise system. Based on a sample from a convenient store franchise system in Taiwan, the results showed that communication is very important in reinforcing franchisees’ trust and overall satisfaction with the franchise system. The results also showed that competitive advantage of a franchise system is the basis for a franchisee's overall satisfaction and intention to remain in a franchise system. However, satisfaction of a franchisor's service assistance did not have direct impact on a franchisee's overall satisfaction toward the franchise system.
    Relation: Journal of Small Business Management, 42(1), 19-36
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1111/j.1540-627X.2004.00095.x
    DOI: 10.1111/j.1540-627X.2004.00095.x
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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