政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124992
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 110829/141756 (78%)
Visitors : 47422125      Online Users : 712
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124992

    Title: 冷戰後中共對外宣傳系統的組織與策略:軟實力研究途徑分析
    The Organization and Strategy of CCP’s External Propaganda System after Cold War: A Soft Power Approach
    Authors: 姚科名
    Yao, Ke-Ming
    Contributors: 邱坤玄
    Chiu, Kun-Shuan
    Yao, Ke-Ming
    Keywords: 中共對外宣傳工作
    external propaganda of Chinese Communist Party
    soft power and public diplomacy
    China Threat
    efficacy of external propaganda
    charm offensive
    Date: 2019
    Abstract: 摘要
      Recently, the external propaganda system of the Chinese Communist Party (CCP) used various personnel and media to spread its charm offensive worldwide. The CCP exerted its soft power and public diplomacy influence by increasing the coverage of its media. The CCP wants to create a positive international public opinion environment to earn the power of discourse and international status while "passively" counterattacking the “rumors” and “slander” which either targeted China or came from the western world.

      However, the significant factor which changes the guidelines of external propaganda work mainly comes from CCP’s regime inside. Its external propaganda system is more complicated than the surface. The CCP’s commercialization, localization, and customization strategies also transformed its external propaganda system into the Leviathan by wandering worldwide and trying to control public opinion. Moreover, the conception of CCP’s soft power and public diplomacy does not match Joseph S. Nye’s theory of attraction and two-way communication. The CCP’s external propaganda system uses propaganda, confrontation and competition to brainwash foreigners and spread CCP’s ideology.

      This dissertation analyzed the external propaganda resources of CCP, and pointed out the defects of their charm offensive. In the recent years, CCP’s external propaganda work did not receive positive feedback from Europe, America, Northeast and Southeast Asia. At the same time, the China Threat is still growing in these regions. Even though the efforts of CCP’s external propaganda system and the difficulties it faces are still enlightening the world, which reflects the advantages of other countries’ soft power, its external propaganda strategies can also provide many lessons for our international propaganda work.
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104260013
    Data Type: thesis
    Appears in Collections:[Graduate Institute of East Asia Studies] Theses

    Files in This Item:

    File SizeFormat
    001301.pdf4720KbAdobe PDF2508View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    著作權政策宣告 Copyright Announcement
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback