English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 94586/125118 (76%)
Visitors : 30509084      Online Users : 403
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/12535

    Title: A Cross-Cultural Assessment of the Satisfaction Formation Process
    Authors: Richard A. Spreng;邱志聖
    Keywords: Consumer attitudes;Consumer behaviour;Customer satisfaction;Taiwan;USA
    Date: 2002
    Issue Date: 2008-12-03 13:56:52 (UTC+8)
    Abstract: Consumer satisfaction continues to be an important area of both academic research and managerial interest. Yet most satisfaction research has utilized US subjects to develop and test satisfaction theory. The purpose of this research is to test the basic disconfirmation of expectations model in a very different culture than the USA, and compare the results to a matched sample of subjects in the USA. Specifically, a sample of student subjects from Taiwan is compared to a sample of student subjects in the USA. The results indicate support for the generalizability of the model in this Asian culture.
    Relation: European Journal of Marketing, 36(7), 829-839
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1108/03090560210430827
    DOI: 10.1108/03090560210430827
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

    Files in This Item:

    File Description SizeFormat
    829-839.pdf366KbAdobe PDF830View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback