Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/125557
|
| Title: | 國際煉油石化工程公司之競合：以中鼎工程與千代田化工建設為例
Coopetition between International Refining and Petrochemical Engineering Companies: The Case of CTCI Corporation and Chiyoda Corporation |
| Authors: | 林欽德
Lin, Ching-Te |
| Contributors: | 溫偉任
Wen, Wei-Jen
林欽德
Lin, Ching-Te |
| Keywords: | 競合
Coopetition |
| Date: | 2019 |
| Issue Date: | 2019-09-05 15:50:56 (UTC+8) |
| Abstract: | 本文以從事煉油石化工程之工程公司 (統包商) 與其同業之間，在各工程專案中的橫向競合行為，作為主要之研究方向，並輔以與工程計畫投資者 (業主) 以及供應商之間的縱向關係討論，作為附帶研究。對於煉油石化工程產業概況、工程專案型態、主要競爭者、工程同業之合作型態、競合關係型態之選擇及實例觀察等相關主題，文中皆提出背景性的介紹。
此外於介紹內容之中引用中鼎工程與千代田化工建設之間，在近年來的競合過程為實例，並蒐集其中適當之工程執行及競標案例，對於其細節則補充以各種公開報導之資訊。同時參考適當之文獻，說明實例在各個合作及競爭案例中，彼此之間所欲達成的目標，以及競合對工程公司帶來的影響。
相較於過去文獻多所描繪的穩定競合，本文則觀察到煉油石化工程產業中的競合至少呈現了四大相異的特性：一、合作關係難以長期固定；二、合作對象更為多元；三、 在工程專案中既合作又競爭；四、以成為適於合作的對象之方式作為競爭能力。經同時納入在其他案例發生的競合過程，並對於其中所產生的種種現象加以整理，透過針對合作中的競爭、合作對象的品牌效應、合作實績之價值、合作與個別目標、合作關係可能引起之負面效應、為競爭而合作等等主題提出分析，以探討個別現象之內涵與意義。
進一步結合前述之背景介紹、實例描述、現象整理與探討等，可知煉油石化工程產業之中的競合行為，在人員、內部策略、資源、市場開拓、與供應商之關係、以及因應市場新進者等各方面，都可能為企業帶來優勢或影響。本文於最後指出，產業中競爭與合作充滿了各種機會，正面以對才得以開創新局；因為得以參與合作並掌握機會，從另一方面來看也代表了企業自我競爭力的實現。
This study is primarily based on the horizontal coopetition between the engineering companies engaged in refining and petrochemical engineering (EPC Contractor) and their peers, and surveys of their interactive relationships in coopetition with Investor (or Plant Owner) as well as Vendors in the project. The study depicts background-wise overview in terms of refining and petrochemical engineering, types of projects, major players in the market, partnerships in JV and consortium, cases of engineering companies in coopetition, choices between JV and consortium with cases in reality.
In the case of coopetition between CTCI & Chiyoda, both applicable performed and bid projects in the past few years are included in the study with supplementary information extracted from reports acquired through public channels. Based on categorized reasons given in appropriate literatures in engaging JV or consortium, possible targets of individual company in those projects as well as effects on business operations are identified.
Different from coopetition in stable relationships depicted in issued papers, this study has observed at least four distinct features of the same in refining and petrochemical engineering industry: (1) relationship in cooperation with competitors is unstable in a long term perspective; (2) possible selections for partners are more diverse; (3) competition and cooperation are coexisting in a project shared in partnership; (4) being a better partner can be a specific strategy for competition. By bringing more cases of coopetition between engineering companies, specific phenomena observed are pointed out in this study; significations and implications behind are explored in point of competition in a cooperative relationship, partner’s brand effects, the value brought by cooperation to experiences of individual company, divergent targets of the partner companies, negative effects in cooperation, awareness of seeking more competitiveness.
Based on the aforementioned background briefs, applicable cases details, significations and implications, there are advantages and impacts brought by coopetition in the industry on the players in personnel, internal strategies, applicable resources for business operation, market development, relationships with suppliers, and coping with new players on the market. The present study has identified that plenty of opportunities are brimful between competition and cooperation, and only being positive could create the path forward. On the other hand, being able to seize the opportunities from cooperation suggests the fulfillment of a firm’s competitiveness. |
| Reference: | [ 1] 亞當．布蘭登伯格 (Adam M. Brandenburger)，貝利．奈勒波夫 (Barry J. Nalebuff) 著，黃婉華，馮勃翰 譯，2016年8月，競合策略 (Co-Opetition)，台北：雲夢千里文化。
[ 2] 謝其濬，2017年10月25日，看得見的信賴，台北：遠見天下文化出版股份有限公司「哈佛商業評論」全球繁體中文版。
[ 3] 于卓民 及 包銘心，2010年2月，巨大機械：A-TEAM的誕生，國立政治大學商學院及 Ivy Management Services。
[ 4] 彭朱如，劉哲瑋 及 顏孟賢，2015年12月，從代工到自創品牌：在合作中啟動競爭，管理學報，32卷4期，347頁至368頁。
[ 5] 呂金龍，2007年6月，碩士論文：L公司競合策略研究，國立中山大學，管理學院高階經營碩士在職專班，高雄。
[ 6] 林俊華，2007年7月，碩士論文：台灣工程公司國際化成長策略的個案研究，國立臺灣大學，管理學院碩士在職專班國際企業管理組，台北。
[ 7] 陳楹琤，2005年6月，碩士論文：台灣無線區域網路IC設計公司之競合策略，國立交通大學，管理學院碩士在職專班科技管理組，新竹。
[ 8] 維基百科，工程新聞紀錄，上網日期2019年2月24日，檢自： https://zh.wikipedia.org/zh-tw/%E5%B7%A5%E7%A8%8B%E6%96%B0%E9%97%BB%E7%BA%AA%E5%BD%95
[ 9] Herve Baron, 2015, The Oil & Gas Engineering Guide, 2nd Edition, Paris: Technip Edition.
[ 10] Michael E. Porter, 1990, The Competitive Advantage of Nations, New York: Free Press. (Republished with a new introduction, 1998.)
[ 11] Estelle Pellegrin-Boucher, Frédéric Le Roy and Calin Gurau, 2013, Coopetitive strategies in the ICT sector: typology and stability, Technology Analysis & Strategic Management, Vol. 25, No. 1, page 71-89.
[ 12] Bartlett, Christopher A., and Sarah McAra, June 2016 (Revised March 2017), "Global Wine War 2015: New World Versus Old", Harvard Business School Case 916-415.
[ 13] Stephanie J. Thomasona, Earl Simendingera and Dylan Kiernan, 2013, Several determinants of successful coopetition in small business, Journal of Small Business & Entrepreneurship, Vol. 26, No. 1, page 15–28.
[ 14] Erwida Maulia, NIKKEI ASIAN REVIEW, Pertamina partners with South Korean entities to build $4bn refinery, Retrieved Jan. 02 2019, from: https://asia.nikkei.com/Business/Companies/Pertamina-partners-with-South-Korean-entities-to-build-4bn-refinery
[ 15] JGC Corporation, EPC Business, Retrieved Mar. 18 2018, from: http://www.jgc.com/en/02_business/01_epc/index.html
[ 16] JGC Corporation, News Releases 2018: JGC and Fluor JV Selected as the EPC Contractor for LNG Plant in Canada, Retrieved Apr. 14 2019, from: https://www.jgc.com/en/news/2018/20180501.html
[ 17] OilandGasMiddleEast.com, Special Reports Top 30 EPC Contractors, Retrieved Apr. 01 2019, from: https://www.oilandgasmiddleeast.com/lists/special-reports-top-30-epc-contractors
[ 18] Process Engineering Associates, LLC, Types of Process Engineering Services, Retrieved Nov. 07 2018, from: https://www.processengr.com/process_engineering_services.html
[ 19] Robert Brelsford, Oil & Gas Journal, Oman reveals list of approved bidders for proposed refinery project, Retrieved Apr. 15 2019, from: https://www.ogj.com/articles/2016/01/oman-reveals-list-of-approved-bidders-for-proposed-refinery-project.html
[ 20] Robert Brelsford, Oil & Gas Journal, Petronas details RAPID project contract awards, Retrieved Apr. 15 2019, from: https://www.ogj.com/articles/2014/08/petronas-details-rapid-project-contract-awards.html
[ 21] Vincent Rowan, Reed Smith, Working with a joint venture or consortium contractor: getting the best out of the relationship, Retrieved Jan. 25 2019, from: https://www.reedsmith.com/en/perspectives/2011/12/working-with-a-joint-venture-or-consortium-contrac
[ 22] Wikipedia, Engineering, procurement, and construction, Retrieved Apr. 15 2019, from: https://en.wikipedia.org/wiki/Engineering,_procurement,_and_construction |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
105932057 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105932057 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900697 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 205701.pdf | 1266Kb | Adobe PDF2 | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
