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https://nccur.lib.nccu.edu.tw/handle/140.119/125591
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| Title: | 甜蜜包裹商業企劃書
Business plan of SweetBox |
| Authors: | 張文瑜
Chang, Wen-Yu |
| Contributors: | 張永明
Chang, David
張文瑜
Chang, Wen-Yu |
| Keywords: | 甜蜜包裹
Care Box
客製化禮品
商業企劃
電子商務
SweetBox
Care Box
Customized Gift
Business Plan
e-Commerce |
| Date: | 2019 |
| Issue Date: | 2019-09-05 15:57:51 (UTC+8) |
| Abstract: | 無
SweetBox is a proposed new business operation with the aim of expanding the business of Patisserie Francis, a bakery shop specialized in making premium quality fusion pastries and sweets in Taipei. SweetBox provides an online service allowing people to buy and send a combination of pastries and sweets, made by Patisserie Francis, packed in a special box with personalized cover design and messages to show affection for the receivers. This idea comes from the Western concept of Care Box, which is to promote the idea of sharing your love and care with personalized sweet packages at anytime and not just for specific occasions and festive events according to Chinese traditions.
This study shows the derivation of the business plan for SweetBox, from the market review, the concept of Care Box, potential growth opportunities, resource requirements, business model, and financial analyses, as well as its future business prospects. |
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[2] Taiwan News. Major changes to Taiwan workweek, October 31, 2017
https://www.taiwannews.com.tw/en/news/3286608
[3] “月餅30億商機 台業者賣萌各出奇招.”大紀元, 10 Aug. 2017
http://www.epochtimes.com/b5/17/8/10/n9516403.htm
[4] Quality of GDP statistics improving “China daily.
http://global.chinadaily.com.cn/a/201802/26/WS5a9350e5a3106e7dcc13dfae.html
[5] Care Package History: Inside the First Official CARE Package, May 11, 2016
https://time.com/4322199/first-care-package/
[6] “Bakery market in Taiwan.” Market research in Taiwan, September 25, 2015.
https://taiwanmarketresearch.com/2015/11/27/bakery-market-in-taiwan/
[7]中秋禮盒行銷，為何產品創意才是關鍵？” Ibuzz, Aug. 2018.
https://www.i-buzz.com.tw/industry/article_page/?id=MTgw&n=420c54e1246eb5da657e986ac9b8c829
[8] “2015年中秋糕餅類口碑大賞：香港「美心月餅」拔得頭籌！Ibuzz.
https://www.i-buzz.com.tw/topic/article_page/?id=MjE=&n=245d3a8d95ef4e5d3e7704ef57c715d3 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933019 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0104933019 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900673 |
| Appears in Collections: | [International MBA] Theses
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