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    题名: 中國企業國際化策略分析
    Internationalization Strategies for Small and Medium Enterprises in Mainland China
    作者: 竺遵吾
    Chu, Michael
    贡献者: 黃秉德
    Huang, Ping-Der
    竺遵吾
    Michael Chu
    关键词: 中國企業
    國際化
    策略分析
    Internationalization Strategies
    SME
    China
    日期: 2019
    上传时间: 2019-09-05 17:33:41 (UTC+8)
    摘要: 在本文中,我們將關注中國中小企業的國際化戰略,更深入地討論這個話題的關注是由於中國企業內部化的興起,本文目的是研究及幫助中國中小企業將企業業務國際化。本文將引入五個案例作為本文的方法論,將既定的理論策略與中國中小企業需要解決的問題連結起來,通過案例格式介紹五家公司的國際化進程,對這五家公司的企業家經驗的解釋將是我們研究結果的基礎,因此,本文的目標是希望幫助中小企業的決策者制定一個更加個性化和適應其公司資源基礎的國際化戰略。
    In this paper we will focus on internationalization strategies of small and medium enterprises in China. The attention to deeper discuss this topic is due to rise of internalization of Chinese enterprises. The aim of the present work is to investigate and help Chinese SMEs wanting to internationalize their business activities. In this paper, five cases will be introduced as the methodology of this paper to connect the established theoretical strategies back to the questions that need to be addressed of Chinese SMEs, five companies’ internationalization process will be introduced through a case format. The interpretations of the entrepreneurs’ experience of these five companies will be the base of our findings. Thus, the goal of this paper to hopefully to help decision makers of small and medium-sized enterprises develop an internationalization strategy that is more individual and situational adapted to the resource base of their company.
    參考文獻: Abrahamczik, C. (2012). Successful Internatinozation of SME, Munich
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    Berning, S., & Holtbrügge, D. 2012. Chinese outward foreign direct investment—A challenge for traditional internationalization theories?. Journal für Betriebswirtschaft, 62(3–4): 169–224.
    Bode, A. (2010). Competitive Advantages through Internationalization, Wiesbaden
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    Deng, P. 2012. The internationalization of Chinese firms: A critical review and future research. International, Journal of Management Reviews, 14(4): 408–427.


    Duelfer, D. E., & Joestingmeier, D. B. (2008). International Management in varied Cultures, Munich
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    Pfohl, P. D.‐C. (2013). Business Administration of SMEs, Berlin
    Porter, M. (1985). Competitive Advantage: Creating and Sustaining superior Performance.
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    Quer, D., Claver, E., & Rienda, L. 2015. Chinese outward foreign direct investment: A review of empirical research. Frontiers of Business Research in China, 9(3): 326–370.
    Quarterly Journal of Economics (Vol. 80), S. pp. 190‐207.
    Schmitt, S. (2000). Success and Failures of SMEs in Asia
    Sternad, D. (2013). Evolution of Internationalization Strategies, (p. 25‐41), Wiesbaden
    Upitz, A. (2013). Timingstrategies and international Competitive Strategies, Wiesbaden
    Vernon, R. (1966). International investment and international trade in the product cycle.
    Wirtz, B. W. (2006). Media and Internet Management, Wiesbaden:
    描述: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    105363128
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105363128
    数据类型: thesis
    DOI: 10.6814/NCCU201901073
    显示于类别:[企業管理研究所(MBA學位學程)] 學位論文

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