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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/126576

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/126576

Title:	為泰國長者設立的互聯網健康事物設施 Internet of health things (IoHT) for the elderly in Thailand
Authors:	藍翊婷 Boocha, Sichol
Contributors:	吳文傑 Wu, Jack 藍翊婷 Sichol Boocha
Keywords:	物聯網物聯網健康長者 Internet of Things IoT Health Elderly
Date:	2019
Issue Date:	2019-10-03 17:17:03 (UTC+8)
Abstract:	Livelong Company Limited is a startup business in Thailand that redefines the value proposition of what doctors and nurses can do for people to the value of what people can do as patients to have a perfect health conditions. Our targeted customers are the elderly in Thailand. The company employs Internet of Health Things (IoHT) to provide solutions by offering products such as a smart watch, a surveillance camera, and a special wireless telephone, coupled with services such as an ambulance car calling and care taker providers in order to assist the elderly to monitor their own health. The healthcare industry in Thailand has long been following the traditional business model. People go to hospitals when they get sick. The doctors and nurses at the hospital treat the patients and get paid for the characteristics and the number of treatments they deliver to patients. People generally spend on healthcare only to receive a reactive treatment for specific purpose. However, Livelong Co., Ltd. differentiates itself by offering a more preventive action. This new business model is driven by the digital devices and ubiquitous access of internet that has untapped the opportunity to bring healthcare to people everywhere. Coupled with the need of people that has been changed, health and wellness trend has been extending into consumer life and experience more than ever. Livelong Co., Ltd. estimates the initial investment and the operating costs for year one to be 2.4 million THB. This amount of money would be funded by the owner. Based on the financial section, the plan has a positive net present value and the payback period is the second year.
Reference:	Publications in English Business Sweden in Thailand. (2015). Opportunities in Thailand’s Healthcare Sector. Retrieved from https://www.business-sweden.se/contentassets/18717dc559704 fe98f03af9de7b70a60/opportunies-in-thailands-healthcare-sector.pdf Cho, J. R. & Polkowski, T. (2017). How Thailand Created a Multi-Billion-Dollar Blue Ocean in Medical Tourism…and How It Just Might Create Another. Retrieved from https://www.blueoceanstrategy.com/blog/how-thailand-created-multi-billion-dollar-blue-ocean-in-medical-tourism/ Etross Telecom. (2019). Telemarketing Device Series. Retrieved from http://m.etross.com/products_index/&productCategoryColumnId=1.html Foundation of Thai Gerontology Research and Development Institute. (2014). Situation of the Thai Elderly 2014. Retrieved from http://www.ipsr.mahidol.ac.th/ ipsrbeta/FileUpload/PDF/Report-File-521.pdf Foundation of Thai Gerontology Research and Development Institute. (2015). Situation of the Thai Elderly 2015. Retrieved from http://www.ipsr.mahidol.ac.th/ ipsrbeta/FileUpload/PDF/Report-File-535.pdf Froyd, J. N. (2018). Thailand Registers Intl Arrival Record Amid Medical Tourism Boom. Retrieved from https://www.tourism-review.com/thai-medical-tourism- maintains-its-success-news10621 Global Age Watch. (2015). Age Watch Report Card: Thailand. Retrieved from https://www.helpage.org/global-agewatch/population-ageing-data/country-ageing-data/?country=Thailand IndexMundi. (2018). Thailand Demographics Profile 2018. Retrieved from https://www.indexmundi.com/thailand/demographics_profile.html KPMG in Thailand. (2018). Medical Tourism. Retrieved from https://assets.kpmg/content/dam/kpmg/th/pdf/2018/03/th-medical-tourism-industry-focus-secured.pdf Mintel Press Team. (2018). Thai Consumers are on the Road to Self-betterment. Retrieved from https://www.mintel.com/press-centre/social-and-lifestyle/thai-consumers-are-on-the-road-to-self-betterment-79-of-thais-would-like-to-have-a-healthier-diet-in-2018 Statista. (2016). Forecast of annual household income distribution in Thailand in 2015 and 2020. Retrieved from https://www.statista.com/statistics/716001/share-of-income-levels-in-thailand-forecast/ Tech Radar. (2019). Withings Move ECG is the first hybrid smartwatch to feature an ECG monitor. Retrieved from https://www.techradar.com/news/withings-move-ecg-is-the-first-hybrid-smartwatch-to-feature-an-ecg-monitor Trading Economics. (2019). Thailand Average Monthly Wages. Retrieved from https://tradingeconomics.com/thailand/wages United Nations Population Fund Thailand. (2015). Features of Thai Families in the Era of Low Fertility and Longevity. Retrieved from https://thailand.unfpa.org/ sites/default/files/pubpdf/State%20of%20Thailand%20Population%20report%202015-Thai%20Family_en.pdf Vstarcam. (2019). Indoor Camera. Retrieved from https://shop.vstarcam.com/ WHO Western Pacific Region Publication. (2015). The Kingdom of Thailand Health System Review. Retrieved from http://apps.searo.who.int/PDS_DOCS/B5410.pdf World Population Review. (2019). Population of Cities in Thailand. Retrieved from http://worldpopulationreview.com/countries/thailand-population/cities/ Publications in Thai National Progress Index (NPI), Thailand. (2013). Household Income Distribution. Retrieved from http://www.npithailand.com/sites/default/files/Cluster.pdf Post Today Publication. (2019). “Governmental-Private Ambulance Car” Service for Life with No Pricing Limits. Retrieved from https://www.posttoday.com/politic/report/undefined#img-4
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 106933034
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0106933034
Data Type:	thesis
DOI:	10.6814/NCCU201901189
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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