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| 题名: | 平台生態圈發展與管理個案分析
A case study on the development and management of platform ecosystem |
| 作者: | 陳欣郁
Chen, Hsin-Yu |
| 贡献者: | 邱奕嘉
Chiu, Yi-Chia
陳欣郁
Chen, Hsin-Yu |
| 关键词: | 互補性
平台
生態系統
Complementarity
Platform
Ecosystem |
| 日期: | 2019 |
| 上传时间: | 2019-10-03 17:21:47 (UTC+8) |
| 摘要: | 過去數十年來，五力競爭模型主導著產業分析，影響著企業的策略定位，然而，傳統的線性價值鏈逐漸被平台經濟模式取代，產業邊界逐漸模糊化，難以明確的定義與區分，越來越多企業選擇建立或轉型為平台型企業，進而發展為生態系統，因此，本研究的目的在於分析企業如何建構與鞏固生態系統，並透過分析騰訊音樂娛樂集團與KKBOX集團，驗證本研究提出之架構。
本研究提出的架構，分為「樞紐集團」、「核心平台」、「附屬平台」三個部分，結合Helfat與Raubitschek提出的動態能力觀點以及Jacobides等學者提出之生態系統特徵，描述生態系統的價值創造過程。架構是以樞紐集團的視角進行分析，樞紐集團的動態能力，使其可以快速掌握市場動態、進行創新並整合資源，進而提出或調整生態系統策略;核心平台則是生態系統競爭優勢的主要來源，樞紐集團透過建立與核心平台具互補性之附屬平台進而發展成為生態系統，並透過附屬平台強化平台間的連結以鞏固該生態系統。
Over the past few decades, the five-forces model has dominated industry analysis and influenced the strategic positioning of enterprises. However, the traditional linear value chain has gradually been replaced by the platform and the industrial boundaries have gradually become blurred, making it difficult to be defined and distinguished clearly. More and more companies choose to establish or transform into platform-based enterprises, and then develop into ecosystems.
In order to analyze how companies construct and consolidate ecosystems, this study develope the architecture which is divided into three parts: “Hub group”、 “Core platform” and “Affiliated platform”by combining the dynamic capabilities theory and the ecosystem characteristics,and then verify it by analyzing “Tencent Music Entertainment Group” and “KKBOX Group”.
The architecture is analyzed from the perspective of the Hub group. The dynamic capabilities of the Hub group enable it to quickly grasp market dynamics, innovate and integrate resources, and then adjust the ecosystem strategy. The Core platform is the main source of the competitive advantage of the ecosystem. The Hub group build an ecosystem through the establishment of Affiliated platforms that complement the Core platform, and strengthens the link between the platforms and the ecosystem. |
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| 描述: | 碩士
國立政治大學
科技管理與智慧財產研究所
106364131 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0106364131 |
| 数据类型: | thesis |
| DOI: | 10.6814/NCCU201901188 |
| 显示于类别: | [科技管理與智慧財產研究所] 學位論文
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