English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 112704/143671 (78%)
Visitors : 49722324      Online Users : 603
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/127208


    Title: 在德國營運之研究-以鑽石刀具業之真空銲接公司為例
    Authors: 蕭昭潤
    Hsiao, Chao-Jun
    Contributors: 于卓民
    Yu, Chwo-Ming
    蕭昭潤
    Hsiao, Chao-Jun
    Keywords: 真空銲接
    鑽石刀具
    進入策略
    競爭優勢
    Date: 2019
    Issue Date: 2019-11-06 15:25:54 (UTC+8)
    Abstract: 台灣工具機產業在國際的定位偏向中階及中低階,中國為主要出口國,競爭對手為中國及南韓等同質性較高的國家,但中階及中低階的市場發展有極限,企業過度重視性價比,往往淪為殺價競爭的紅海市場,故若要維持企業競爭力,應跨入高毛利的高階機器設備市場,但中低階市場與高階市場重視的層面差異大,高階市場重視商譽、品牌、售後服務等,已有國家形象包袱的廠商若要打入需面臨重重挑戰。
    個案公司成立於2015年,著重在產業專用機之研發設計,在協力廠商的配合下,利用創新製程推出的高價產品在短短三年內打入德國市場,因此本研究針對進入德國市場之策略、如何創造持續性之競爭優勢這兩個研究問題作探討。研究結論是個案公司應隨著營運規模之擴大而調整進入策略,由現有的間接外銷方式改為對外直接投資,並透過正式參展及擴充顧問服務等方式以提高知名度及客戶忠誠度,使個案公司在面對競爭者迎頭趕上時仍能保持有利態勢。此外,本研究亦建議未來須著重於維持售後服務品質、妥善控管設廠成本、建立多元合作關係、強化商業機敏性等,如此一來,個案公司在德國就能維持持續性的競爭優勢。
    Reference: 參考文獻
    1. Aaker, D. A., 1984, Strategic Market Management, John Wiley and Sons Inc.
    2. Aaker, D. A., 1989, “Managing Assets and Skills: The Key to Sustainable Competitive Advantage,” California Management Review, 31, 91-106.
    3. Anderson, A. and Gatignon, H., 1986, “Modes of Foreign Entry: A Transaction Cost Analysis and Propositions,” Journal of International Business Studies, 17 (3), pp. 1-26.
    4. Booms, B. H and Bitner, M. J, 1981, Marketing of Service, American Marketing Association, Chicago.
    5. Brouthers, K. D., 2002, “Institutional, Cultural and Transaction Cost Influences on Entry Mode Choice and Performance,” Journal of International Business Studies, 33(2), pp. 203-221.
    6. Coyne, Kevin P., 1986, "Sustainable competitive advantage--What it is, what it isn`t," Business Horizons, 29(1), pp. 54-61.
    7. Davidson, W. H., 1980, “The location of foreign direct investment activity: Country Characteristics and Experience Effects,” Journal of International Business Studies, 11 (2), pp. 9-22.
    8. Deresky, H. 1994, International Management: Managing Across Borders and Cultures, HarperCollins College Publishers.
    9. Fujita, M., 1998, The Transnational Activities of Small and Medium-sized Enterprises, Kluwer Academic Publishers.
    10. Hill, C. and Jones, G., 1998, Strategic Management Theory: An Integrated Approach, 4th ed., Houghton Mifflin.
    11. Hill, C. and Jones, G., 2001, Strategic Management: An Integrated Approach, 5th edition, Houghton Mifflin.
    12. Hill, C.W.L., Hwang, P. and Kim, W.C., 1990, “An eclectic theory of the choice of international entry mode,” Strategic Management Journal, 11, pp. 117–128.
    13. Kotler, P., and Andreasen, A. R, 1991, Strategic Marketing for Non-Profit Organization, 4th Ed., Prentice-Hall.
    14. McCarthy, E. J., 1964, Basic Marketing, Richard D. Irwin.
    15. Morrison, J. Roger and Lee, James G., 1979, “The Anatomy of Strategic Thinking, “ Mckinsey Quarterly, Issue 3, Autumn.
    16. Porter, M. E., 1985, The Competitive Advantage: Creating and Sustaining Superior Performance, Free Press.
    17. Reed, Richard and Defillippi, Robert J. 1990, “Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage,” The Academy of Management Review, 15 (1), pp. 88-102.
    18. Root, F. R., 1987, Entry Strategies for International Markets, Lexington Books.
    19. 于卓民,2014,國際企業:環境與管理,華泰文化。
    20. 李蘭甫,1994,國際企業論,三民書局。
    21. 董定遠,1989,海外投資指南,尖端書局。
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    103932027
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103932027
    Data Type: thesis
    DOI: 10.6814/NCCU201901203
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

    Files in This Item:

    File SizeFormat
    202701.pdf1786KbAdobe PDF20View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback