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| 題名: | 以消費過程為基礎的獲利策略來探討台灣大車隊的平台轉型
Research on consumption based approach of Taiwan Taxi |
| 作者: | 陳仕偉
Chen, Shih-Wei |
| 貢獻者: | 許牧彥
Hsu, Mu-Yen
陳仕偉
Chen, Shih-Wei |
| 關鍵詞: | 平台經濟
以消費過程為基礎的獲利方式
雙邊市場
多邊市場
網絡效應
Platform Economic
Consumption based appropriation
Two-sided Market Theory
Multi-sided Market Theory
Network effect |
| 日期: | 2019 |
| 上傳時間: | 2020-01-03 16:01:14 (UTC+8) |
| 摘要: | 台灣大車隊從2002年於台灣成立，以55688專線電話提供計程車的衛星派遣，相隔將9年後，在2011年推出首支台灣大車隊APP作為智慧型手機用戶的叫車管道。2013年Uber進入到台灣這個市場，在大台北地區的任務數也明顯下降了20%，也因為這樣的強勢競爭態勢下，更加速了台灣大車隊落實「服務業」的理念，陸陸續續藉由內外資源建立各種生活服務相關企業，舉例來說：2015年藉由外部開發生活大管家APP、導入車勢汽車網作為汽車維修保養服務及自建台灣大旅行社公司提供國內外旅遊服務等多角化服務。更在2018年4月更新的第7版本55688APP(原為台灣大車隊APP)，將以上這些服務藉由平台運營機制整合在此APP上，更加落實台灣大車隊為服務業的理念，55688不再只是叫車專線，而為國人的生活密碼。
本研究以個案研究法來探討台灣大車隊企業從雙邊到多邊市場，並以消費過程為基礎的獲利方式(Consumption based approach)來探討台灣大車隊平台經濟下之轉型歷程，最後，再推論55688APP所產生之網絡效應的平台成長因素。
以下為本研究發現：
1.在55688平台運營機制下，創造了雙邊參與者的核心互動逐步邁向多邊互動
的平台讓各方能從中獲取價值。
2.台灣大車隊從乘客消費過程中創造其他服務的獲利區段。
In Taiwan, Taiwan Taxi Co established in 2002, which is a GPS-dispatched Taxi based on 55688 phone number. After 9 years, Taiwan Taxi developed the first application named “Taiwan Taxi” as the ordering channel for mobile users. In 2013, Uber Co started the business for riding in Taiwan. Because Uber have competed the riding market with the Taiwan Taxi, Taiwan Taxi’s number of cases decreased 20% in Taipei city. Under the strong competence, it speeded up the Taiwan Taxi carrying out the “Taxi is the service industry.” Concept. Taiwan Taxi established the some kinds of living services from inside-out and outside-in resource. For example, Taiwan Taxi established the “Housekeeper of life” application to serve the life service, carce website to serve the car fixing and Taiwantaxitour to serve the traveling service. In 2018, Taiwan Taxi integrated all the living services into the up-to-date application named 55688 under the platform model. After that, 55688 is not a calling number anymore, it become the living-code of every consumer.
Through case researching the Taiwan Taxi, it takes the consumption based approach to research the process of platform transformation from two-side markets to multi-side markets. The last, it infer to the growing factor under the network effect of 55688 application
There are two main findings concluded by this research.
1. Under the platform model of 55688 application, Taiwan Taxi created the core interaction that the users valued up by stepping into the multi-platform.
2. Taiwan Taxi created the profiting segment from the passenagers’ consuming process. |
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| 描述: | 碩士
國立政治大學
科技管理與智慧財產研究所
106364129 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0106364129 |
| 資料類型: | thesis |
| DOI: | 10.6814/NCCU201901275 |
| 顯示於類別: | [科技管理與智慧財產研究所] 學位論文
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