English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109948/140897 (78%)
Visitors : 46104757      Online Users : 1250
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/128790


    Title: 以新創舊:觀光工廠的複合商業模式
    Hybrid Business Model : Case Study of Tourism Factories
    Authors: 傅之渝
    Contributors: 何小台
    傅之渝
    Keywords: 觀光
    工廠
    複合
    商業
    體驗
    行銷
    Date: 2020
    Issue Date: 2020-03-02 11:01:51 (UTC+8)
    Abstract: 觀光工廠自2003年起,成為經濟部推動傳統產業轉型創新的重要政策之一。本文特別以質性研究的角度切入,擬深入了解觀光工廠的經營特色與創價邏輯。尤其不同類型的觀光工廠,在經營方式上頗有差異,和母企業之間的合作互動關係也相當不同。因此,透過不同類型觀光工廠的調查整理,希望由觀光工廠的母企業原有商業模式的調查、觀光工廠的經營模式、以及母公司與觀光工廠之間的互動關係,建構出不同類型的經營思維,以重新定位觀光工廠的經營邏輯。
    在這個前提之下,選擇了宏洲磁磚觀光工廠、亞洛美精靈國度與手信坊和果子創意文化館為研究案例,透過質化研究與使用者回饋,提出了三大結論,分別為:
    一、看清觀光工廠之本質,觀光工廠不是營利單位,而是行銷大使。
    二、釐清母企業與觀光工廠之關係,觀光工廠無法取代母企業,而是母企業的最佳代言人。
    三、了解觀光工廠作為行銷宣傳之需求,觀光工廠無法一次到位,而是須要持續投注。
    Reference: 中文部份
    1.蕭瑞麟,(2007)。不用數字的研究。台灣:台灣培生教育出版股份有限公司。
    2.蕭瑞麟、歐素華,(2017)。資源流:聯合報系複合商業模式的形成。組織與管理期刊。

    英文部分
    1. Birkinshaw, J., & Gibson, C. 2004. Building Ambidexterity Into an Organization. Sloan Management Review, 45(4): 47-55.

    2. Bonaccorsi, A., Giannangeli, S., & Rossi, C. 2006. Entry strategies under competing standards: Hybrid business models in the open source software industry. Management Science, 52(7): 1085-1098.

    3. Boyd, B., Henning, N., Reyna, E., Wang, D. E., & Welch, M. D. 2009. Hybrid Organizations: New Business Models for Environmental Leadership. Sheffield, UK: Greenleaf Publishing.

    4. Brown, C. V. 1997. Examining the Emergence of Hybrid IS Governance Solutions: Evidence from a Single Case Site. Information Systems Research, 8(1): 69-95.

    5. Chesbrough, H. 2010. Business Model Innovation: Opportunities and Barriers. Long Range Planning, 43(2–3): 354-363.

    6. Chesbrough, H., & Rosenbloom, R. 2002. The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spinoff companies. Industrial and Corporate Change, 11(3): 529-555.

    7. Fiol, C. M., & O`Connor, E. J. 2005. Identification in face-to-face, hybrid, and pure virtual teams: Untangling the contradictions. Organization Science, 16(1): 19-32.

    8. Foss, N. J. 2003. Selective intervention and internal hybrids: Interpreting and learning from the rise and decline of the Oticon spaghetti organization. Organization Science, 14(3): 331-349.

    9. Nonaka, I. 1991. The Knowledge-Creating Company. Harvard Business Review(November-December): 96-104.

    10. Orlikowski, W. J. 1996. Improvising organizational transformation over time: A situated change perspective. Information Systems Research, 7(1): 63–93.

    11. Prasarnphanich, P., & Gillenson, M. L. 2003a. The hybrid clicks and bricks business model. Communications of the ACM, 46(12): 178-185.

    12. Prasarnphanich, P., & Gillenson, M. L. 2003b. The hybrid clicks and bricks business model. Communcation of ACM, 46(12): 178-185.

    13. Schweizer, L. 2005. Concept and evolution of business models. Journal of General Management, 31(2): 37.

    14. Teece, D. 2010. Business models, business strategy and innovation. Long Range Planning, 43: 172-194.

    15. Tushman, M., Smith, W. K., Wood, R. C., Westerman, G., & O’Reilly, C. 2010. Organizational designs and innovation streams. Industrial and Corporate Change, 19(5): 1331-1366.

    16. Yin, R. K. 1994. Case Study Research: Design and Methods. Thousand Oaks, CA: Sage.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    100932075
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100932075
    Data Type: thesis
    DOI: 10.6814/NCCU202000336
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

    Files in This Item:

    File Description SizeFormat
    207501.pdf3315KbAdobe PDF2242View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback