| Abstract: | 網紅經濟當道，圖漫作品能在手機上被快速瀏覽與分享，是社群行銷與傳播的利器。本創作研究從語言修辭學的角度出發，透過研究者的社群圖漫創作進行文本分析與實例驗證，找出「對照」、「映襯」、譬喻」、「象徵」、「轉化」、「誇飾」、「反諷」、「婉曲」、「設問」、「雙關」、「示現」、「倒敘」、「仿擬」、「引用」、「跳脫」、「層遞」、「排比」、「反覆」、「複合」、「文字」等20種適用於圖漫創作的修辭表現手法，並依性質差異分成「比較類」、「比喻類」、「形變類」、「義變類」、「音變類」、「時間類」、「援用類」、「聯想類」、「形式類」等九種類型。本創作研究發現，圖漫的修辭與語言的修辭特性具有極高的共通性，但由於媒介本質的差異，進行媒介轉換時會發生損失、變異與創新。圖漫修辭的使用端看創作者的敘事意圖，以研究者的圖漫作品而言，「誇飾」、「對照」、「反諷」、「映襯」的修辭使用最多，其中「誇飾」是最常運用的輔助修辭手法，而圖漫作品的文字敘述亦有輔助修辭的功能。本研究的圖漫修辭手法適用於單格、四格及短篇型態的圖漫創作，希望藉由本研究的結論與創作成果，提供學界教師在圖像敘事教學上的參考，以及讓創作者參考圖漫修辭手法與技巧進行創作。
Internet celebrities have became a popular phenomenon in recent years. Comics on the social media are easy to read and share, therefore, the comic artists see the benefits of it and they have been using it to publish their comics. Base on the perspective of Chinese rhetoric, this study conducts cross-text analysis and case verification through the researcher`s comic works on Facebook. Twenty different types of comic rhetorical techniques are found, they are ＂antithesis＂, ＂relative＂, ＂metaphor＂, ＂symbolization＂, ＂metonym＂, ＂hyperbole＂, ＂Irony＂, ＂vague＂, ＂question＂, ＂ambiguity＂, ＂imaginary＂, ＂reversal＂, ＂imitation＂, ＂citation＂, ＂ellipsis＂, ＂progressively＂, ＂parallelism＂, ＂repetition＂, ＂composition＂, and ＂text＂. These techniques can also be classified into nine categories according to the usage. The study discovered that the comic rhetoric and the language rhetoric have a significant similarity in many ways; however, due to the different natures of language and comic, the variation, loss, and innovation may occur during the intermedium conversion. Furthermore, when studying or applying the comic rhetoric, the intention of the comic artists, the intertextual function of the text, the length and the publication method of the comics must be considered as well. |
