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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/129774


    Title: Internet and SMEs' internationalization: The role of platform and website
    Authors: 簡睿哲
    JEAN, RUEY-JER BRYAN
    Kim, Daekwan
    Contributors: 國貿系
    Keywords: Internet capabilities;Web capability;Platform capability;Export marketing capabilities
    Date: 2019-07
    Issue Date: 2020-05-25 15:41:00 (UTC+8)
    Abstract: Despite the growing trend among small and medium enterprises (SMEs) of utilizing the Internet for internationalization, academic research in this area remains sparse. This paper presents and empirically evaluates a theoretical framework of the effect of Internet capabilities, comprising platform and web capabilities, on export marketing capabilities and export performance for SMEs in emerging markets. Furthermore, we examine the contingencies in this relationship. Based on a sample of Chinese SMEs, our empirical findings indicate that platform and web capabilities are positively related to export marketing capabilities and export performance. Moreover, product complexity and competitive intensity moderate the effects of platform and web capabilities on export marketing capabilities. Additionally, we discuss the theoretical and managerial implications.
    Relation: Journal of International Management,
    Data Type: 期刊論文
    DOI 連結: https://doi.org/10.1016/j.intman.2019.100690
    DOI: 10.1016/j.intman.2019.100690
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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