政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/129774

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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/129774

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题名:	Internet and SMEs` internationalization: The role of platform and website
作者:	簡睿哲 JEAN, RUEY-JER BRYAN Kim, Daekwan
贡献者:	國貿系
关键词:	Internet capabilities;Web capability;Platform capability;Export marketing capabilities
日期:	2019-07
上传时间:	2020-05-25 15:41:00 (UTC+8)
摘要:	Despite the growing trend among small and medium enterprises (SMEs) of utilizing the Internet for internationalization, academic research in this area remains sparse. This paper presents and empirically evaluates a theoretical framework of the effect of Internet capabilities, comprising platform and web capabilities, on export marketing capabilities and export performance for SMEs in emerging markets. Furthermore, we examine the contingencies in this relationship. Based on a sample of Chinese SMEs, our empirical findings indicate that platform and web capabilities are positively related to export marketing capabilities and export performance. Moreover, product complexity and competitive intensity moderate the effects of platform and web capabilities on export marketing capabilities. Additionally, we discuss the theoretical and managerial implications.
關聯:	Journal of International Management,
数据类型:	期刊論文
DOI 連結:	https://doi.org/10.1016/j.intman.2019.100690
DOI:	10.1016/j.intman.2019.100690
显示于类别:	[國際經營與貿易學系 ] 期刊論文

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