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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/129781


    Title: Electronic Integration and Capability Widening for OEM Suppliers: The Influence of Supplier Innovativeness and Product Modularity
    Authors: 譚丹琪
    Tan, Danchi
    蕭丞傑
    Hsiao, Cheng-Chieh
    邱志聖
    Chiou, Jyh-Shen
    Contributors: 國貿系
    Keywords: Capability widening;Electronic integration;Product modularity;Supplier innovativeness;Original equipment manufacturing (OEM)
    Date: 2020-07
    Issue Date: 2020-05-25 15:42:30 (UTC+8)
    Abstract: Purpose
    The purpose of this paper is to investigate the effect of original equipment manufacturing (OEM) suppliers’ electronic integration with global customers on their capability widening, following the literature on electronic integration, firm innovativeness, product modularity and dynamic capabilities. It also examines the moderating roles of supplier innovativeness and product modularity in the proposed relationship.
    Design/methodology/approach
    This study conducts empirical examination on a sample of OEM suppliers in Taiwan. It collects 201 self-reported responses via mailed surveys of 1,069 electronics companies listed in the 5000 Largest Firms in Taiwan, and the archival data are obtained from the Taiwan Economic Journal database.
    Findings
    The results show that electronic integration with global customers affects capability widening negatively, whereas supplier innovativeness affects capability widening positively. In addition, product modularity plays a moderating role in the relationship between electronic integration and capability widening.
    Research limitations/implications
    This study contributes to the electronic integration literature by providing empirical evidences on how OEM suppliers’ electronic integration affects their capability widening. This study also adds to the supply chain management literature by demonstrating the relationship between OEM suppliers’ innovativeness and their move into higher value-added activities, as well as how product modularity interplays with electronic integration between customers and suppliers on suppliers’ capability widening in global supplier‒customer relationships.
    Practical implications
    For OEM suppliers with a low level of product modularity, they may widen their capabilities by exploring other value-added activities (e.g. original design manufacturing or original brand manufacturing). For OEM suppliers with a high level of product modularity, the improvement of their manufacturing capabilities is a helpful approach to create competitive advantage.
    Originality/value
    This study is one of the first to examine the interplay between electronic integration and product modularity on capability widening of OEM suppliers from an emerging market. Meanwhile, this study provides support for the relationship between supplier innovativeness and innovative activities in the global supply chain context.
    Relation: International Marketing Review, Vol.37, No.3, pp.493-514
    Data Type: 期刊論文
    DOI 連結: https://doi.org/10.1108/IMR-02-2018-0071
    DOI: 10.1108/IMR-02-2018-0071
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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