政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/129816

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113318/144297 (79%)
Visitors : 50995166 Online Users : 271

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/129816

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/129816

Title:	A Multilevel Study of Brand-Specific Transformational Leadership: Employee and Customer Effects
Authors:	韓志翔 Han, Tzu-Shian 江旭新 Chiang, Hsu-Hsin McConville, David
Contributors:	企管系
Keywords:	Brand-specifc TFL;Brand commitment ;Brand citizenship behavior ;Customer citizenship behavior;Customer-based brand equity
Date:	2019-12
Issue Date:	2020-05-25 15:49:00 (UTC+8)
Abstract:	In this study, we examine the efects of brand-specifc transformational leadership (TFL) on the brand-related attitudes and behaviors of employees and customers. We test relationships between brand-specifc TFL and employees’ brand commitment and brand citizenship behavior and then the resulting efects on customer citizenship behavior and customer-based brand equity. Data from 18 international tourist hotels in Taiwan, including 136 supervisors, 268 employees and 221 customers, were analyzed using hierarchical linear modeling to investigate the multilevel relationships. Support is found for all hypotheses. The fndings advance understanding of brand-specifc TFL and the efects this leadership style can have on the brand-related attitudes and behaviors of both employees and customers.
Relation:	Journal of Brand Management, 27, 312–327
Data Type:	期刊論文
DOI 連結:	https://doi.org/10.1057/s41262-019-00182-6
DOI:	10.1057/s41262-019-00182-6
Appears in Collections:	[企業管理學系] 期刊論文

Files in This Item:

File	Size	Format
315.pdf	845Kb	Adobe PDF2	199	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...