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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/129958

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/129958

Title:	Understanding customers’ opinions from online discussion forums: A design science framework
Authors:	李怡慧 Lee, Joyce Y.H. Yang, Chin-Sheng Chen, Shih-Yun
Contributors:	資管系
Keywords:	Content Analysis; Design Science Approach; Online Discussion Forum; Product Innovation; Social Media; User-Generated Content
Date:	2017-12
Issue Date:	2020-05-26 15:09:41 (UTC+8)
Abstract:	Online discussion forums, which are full of user-generated content including user opinions and comments, are a potential gold mine for exploring new and useful ideas to augment competence in innovation. Companies need to systematically analyze and interpret online commentaries to enhance in-house research and design activities. To this end, a framework is proposed using a design science approach to enable automatic analysis of the content of online opinions and comments in connection with specific products, using a web lexicon established for this purpose. Furthermore, this framework is applied to an automobile as a proof-of-concept. Several nicknames for the car brand studied were created by web users, some with irony and sarcasm. A few metaphorical expressions were also used to describe product features. Engineering practitioners should recognize the importance of stylized online expressions in order to have a better understanding of customer needs and expectations through the application of this framework, which incorporates an evolutionary web lexicon.
Relation:	Engineering Management Journal, Vol.29, No.4, pp.235-243
Data Type:	article
DOI 連結:	https://doi.org/10.1080/10429247.2017.1367217
DOI:	10.1080/10429247.2017.1367217
Appears in Collections:	[資訊管理學系] 期刊論文

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