| 參考文獻: | 一、中文部分
1. 天下雜誌489期，cama泡出平價咖啡的真價值，2012年01月18日，檢自：https://www.cw.com.tw/article/article.action?id=5029588&from=search
2. 內容行銷部落格，給「懂喝」的咖啡重度愛好者，cama cafe “Bean to Cup” 策略給消費者沈浸式的五感體驗，2019年11月11日，檢自：https://contentmarketing.vip/cama-cafe/
3. 余知奇，台北的咖啡年代史—從咖啡館看咖啡風味的流變，2018年1月3日，檢自：
https://www.facebook.com/notes/silfish-jy-chyi-yu/台北的咖啡年代史-從咖啡館看咖啡風味的流變/1841293379238110/
4. 巫立宇、邱志聖(2015)，銷售與顧客關係管理，台北市：新陸書局。
5. 邱志聖(2017)，品牌策略與管理，台北市：智勝書局。
6. 邱志聖(2014)，策略行銷分析架構與實務應用四版，台北市：智勝書局。
7. 食力，全球唯一現烘店規模化個案！cama用小坪數策略衝出高坪效，2019年6月5日，檢自
https://www.foodnext.net/issue/paper/5975326236
8. 數位時代，超商與星巴克左右夾擊！看本土連鎖咖如何用科技會員殺出重圍，2019年11月2日，檢自：https://www.bnext.com.tw/article/55133/taiwan-coffee-member-technology
9. 蕭富庭律師，委託加盟和特許加盟有什麼不一樣？2017年8月8日，檢自
http://www.powilaw.com/insight/franchise_fc
二、英文部分
1. Aaker, David A. (1991), Managing Brand Equity, New York, NY: Free Press.
2. Buil, Isabel, Leslie de Chernatony, and Eva Martinez (2008). "A Cross-National Validation of the Consumer-Based Brand Equity Scale. ”Journal of Product Brand Management.
3. de Chernatony, Leslie, E. J. Harris, and G. Christodoulides (2004). "Developing a Brand Performance Measure for Financial Services Brands, Services Industries Journal, 24(2), 15-33.
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5. Keller, Kevin L. (2002), Aanding and Brand Equity, Cambridge. MA: Marketing Science Institute
6. Keller, Kevin L. (2003), Strategic Brand Management Building Measuring and Managing Brand Equity Upper Saddle River. NJ: Prentice Hall.
7. Keller, Kevin L. (1993), "Conceptualizing. Measuring and Managing Customer-Based Brand Equity." The Journal of Marketing,:57(1), 1-22
8. Lassar. Walfried, Banwari Mittal, and Arun Sharma (1995), "Measuring Customer-Based Brand Equity;" Journal of Consumer Marketing. 12(4),11-19.
9. Netemeyer, Richard G., Balaji Krishnan, Chris Pullig, Guangping Wang, Mehmet Yagci. Dwane Dean, Joe Ricks, and Ferdinand Wirth (2004). "Developing and Validating Measures of Facets of Customer-Based Brand Equity," Journal of Business Research, 57(2).209.224.
10. Pappu, Ravi, Pascale G. Quester, and Ray W. Cooksey (2005). "Consumer-Based Brand Equity: Improving the Measurement-Empirical Evidence." Journal of Product & Brand Management, 14(3),143-154.
11. Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: The Free Press
12. Washburn, Judith H. and Richard E. Plank (2002). "Measuring Brand Equity: An
Evaluation of a Consumer-Based Brand Equity Scale." Journal of Marketing. Theory and Practice, 10(1),46-61.
13. Yoo, Boonghee and Naveen Donthu (2001). "Developing and validating a Multidimensional Consumer-Based Brand Equity Scale." Journal of Business Research, 52(1), 1-14 |
