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| Title: | 中國大陸箱包製造全球化移轉策略之研究：以K個案公司為例
A Research on the Global Transformation Strategy of Chinese Luggage Manufacturing Industry: A Case Study of K Company |
| Authors: | 阮信雄 |
| Contributors: | 羅明琇
阮信雄 |
| Keywords: | 全球化布局
策略
移轉
產業供應鏈
一帶一路
箱包製造
luggage manufacturing
global layout
strategy
transfer
industrial supply chain
the Belt and Road Initiative |
| Date: | 2020 |
| Issue Date: | 2020-06-02 11:12:00 (UTC+8) |
| Abstract: | 在新國際分工和一帶一路的背景下，中國大陸箱包製造業向東南亞產業供應鏈之轉移是實現大陸箱包製造強國之路的關鍵途徑和有效方式。本研究選擇K個案箱包公司作為研究對象，運用質化分析和實地調查兩種研究方法，全面、深入、具體及聚焦性地分析K個案箱包公司在國際及大陸箱包業的整體大環境下，向東南亞之印尼轉移出去的現況與特色，歸納出K個案箱包公司轉移至東南亞之印尼的商業模式，探討促進大陸產業轉移出去的策略，包括以境外加工、加盟、併購、投資建廠等模式，也為大陸其他地方及台灣箱包製造業轉移提供借鏡。本研究最後整合K個案箱包公司海外轉移至東南亞之印尼之現況和一帶一路的外部環境，分析了箱包製造業產業供應鏈，向東南亞海外轉移的全球化佈局策略及未來發展趨勢。並發現印尼具人口紅利，關稅優勢、良好的地理位置、豐富天然資源，為當代環境背景下箱包製造全球化佈局良好的選擇之一。
In the context of the new international division of labor and the Belt and Road Initiative, transferring the manufacturing activity from Mainland China to Southeast Asia is the critical path for Chinese companies to stay ahead of competition in the bag and suitcase manufacturing industry.
K company, the bag and suitcase manufacturer in Mainland China, is selected as the subject to be studied, with the approach of qualitative analysis and field investigation. The case of K company migrating its manufacturing base from China to Indonesia will be fully analyzed in terms of the macro environment, the strategy for industry migration from China, and potential business models in Indonesia including material processing overseas, franchising, business acquisition and factory investment, in order to be provided as a reference for other bag and suitcase manufacturers in Mainland China and in Taiwan.
In the end the research integrates the case of K company and the circumstances of the Belt and Road Initiative, to give a more comprehensive analysis of the globalization strategy and movement to Southeast Asia as well as the future development trends of the supply chain in the bag and suitcase manufacturing industry. Given its demographic dividend, advantage of tariff, superior geographical position, and abundant natural resources, Indonesia is indicated as one of the ideal target areas for the bag and suitcase industry migration. |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
107932415 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107932415 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000434 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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