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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/130181
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/130181


    Title: Toward a theoretical framework of service experience: Perspectives from Customer Expectation and Customer Emotion
    Authors: 苑守慈
    Yuan, Soe-Tsyr
    Hsieh, Yen-Hao
    Contributors: 資管系
    Keywords: Service experience; customer expectation; customer emotion; exhibition; theory
    Date: 2019-03
    Issue Date: 2020-06-22 10:52:01 (UTC+8)
    Abstract: Satisfactory service experience not only enables customers to have wonderful memories but also attracts more customers. Managing service experience clues for influencing customers’ rational and emotional perceptions of services is critical to creating satisfactory service experience. To our knowledge, no recognised theories or propositions interpret the existing phenomenon of service experience. This study aims to propose a theoretical framework to aggrandise the foundation of service experience by considering customer expectation and emotion. The purposes of this study are to clarify the relationships among customer expectation, emotion and service experience, and to explore and develop a theoretical framework of service experience. This study uses a multi-method to evaluate the theoretical framework of service experience by analysing a B2B case study. The analysis results from interviews and questionnaires provide solid evidences to support the proposed theoretical framework of service experience.
    Relation: Total Quality Management & Business Excellence
    Data Type: article
    DOI 連結: https://doi.org/10.1080/14783363.2019.1596021
    DOI: 10.1080/14783363.2019.1596021
    Appears in Collections:[資訊管理學系] 期刊論文

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