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| Title: | 台灣居家長期照護者之輔具需求研究-以大心高智能尿布為例
Long-term Caregivers` Needs for Assistive Device at Home: Taking the Daxin Intelligent Diaper as an Example |
| Authors: | 許晉嘉
Hsu, Chin-Chia |
| Contributors: | 別蓮蒂
Bei, Lien-Ti
許晉嘉
Hsu, Chin-Chia |
| Keywords: | 長照
居家照顧戶
智能輔具
消費者行為 |
| Date: | 2020 |
| Issue Date: | 2020-07-01 14:04:35 (UTC+8) |
| Abstract: | 高齡化社會已然來臨，如何解決長期照護的問題更是刻不容緩。而整體長期照護環境又以居家長期照顧戶的條件最為困難，為有效了解並嘗試提供解決方案，本研究將透過質性研究的方式，以最難以完善的排泄排遺處理問題為主軸，研究台灣居家長期照顧戶在此照護項目上所面臨之痛點，了解其對於輔具產品之需求，並以此為合作企業提供相應之產品優化方向。
本研究首先回顧以往衛福部之全國調查報告，全面盤點居家照顧戶之現狀，初步勾勒出居家照顧戶中之主要照顧者所面臨之困境及壓力，以此為基礎建立相應之研究方向；再回顧以往消費者行為的相關理論，從家庭採購可能發生的各種狀況發想，以此鎖定主要研究之對象，藉此為合作企業提供行銷面上之實質價值。
本研究以台灣北部之居家照護者為例，遴選出十組符合條件之受訪者，其中包括不同條件的居家長期照顧戶之主要照顧者、專業之長照個案管理師及長照照服員，透過深度訪談的形式，全方面蒐集意見，藉此整理出十大發現，並提出九項關聯命題，簡述如下:一、針對家中受照護者狀況對產品購買意願之影響，本研究發現，當家中受照護者之失禁程度越高，則越會對輔具產品有較高之需求與購買意願，但當家中之照顧者對於受照護者之失能程度越在意的情況下，則會大大減低其對於產品之購買意願，選擇透過協助如廁等方式，維持受照顧者之自主能力；二、針對其他非受照護者本身條件對產品購買意願影響，本研究發現，當受訪者家中外籍工作者的照護狀況越不令人滿意時，則越可能對於產品有較高之購買意願，經濟狀況越好、對於外籍工作者之辛勞更具同理心之受訪者，也會對於購買輔具協助照護有更高之意願；三、針對受訪者購買尿布之習慣與挑選尿布之主要考量因素對於產品看法與期待之影響，本研究發現，受訪者對於尿布之購買習慣與主要考量因素會同樣的投射至具有替代性功能之輔具上，諸如對於價格之考量、舒適度的在意程度等，且對於價格考量越注重之受訪者也會使以購買輔具服務替代尿布使用之外溢價降低；四、針對受訪者家中受照護者條件針對行動版智能輔具反饋之影響，本研究發現，當受訪者家中之受照護者對於輪椅有很強的依賴性、很強烈的需求或是長時間使用輪椅，則對於正在開發中的行動版之智能尿布輔具有越高的購買意願及評價。
本研究之貢獻為建立台灣居家長期照顧戶排泄排遺處理問題之整理與建議，並提供後續行銷研究者或輔具相關企業進行進一步之研究與產品開發，期待能夠作為未來產業界與學術界對於長照問題之解決與研究的引玉之磚。
An aging society had come, how to solve the problem of long-term care was even more urgent. The overall long-term care environment was the most difficult for the long-term caregivers at home. In order to effectively understand and try to provide solutions, this study would use depth interview to study 10 Taiwan’s long-term caregivers with different condition, and took the most difficult problem of excretion and waste disposal as the main topic. Long-term caregivers at home were facing many pain points in this care item. Understanding their needs for assistive products could provide corresponding product optimization directions for cooperative enterprises.
This study first reviewed the previous national survey report of the Ministry of Health and Welfare. Then the study outlined the difficulties and pressures faced by the main caregivers in long-term care households, and established the corresponding research direction based on this. Secondly, this study reviewed the relevant theories of consumer behavior conceived from the various situations that may occur in household purchases, in order to lock in the main research objects, and thereby provided substantive value on the marketing scope for cooperative enterprise.
In conclusion, it was found that the status of the person who is taken care of, the economic status of the caregivers’ family and the caregivers’ attitude toward the person being taken care of, and the purchasing habit of diapers would highly influence the willingness of purchasing assistive product. Additionally, the performance of the foreign caregivers, family’s attitude toward foreign caregivers would also make a great impact of the willingness of purchasing assistive device. What’s more, it showed that the portable assistive device would be promising because of most of the families loved it due to its convenience. |
| Reference: | 中文部分
大心生物科技股份有限公司網站(2020)。產品介紹。檢自: https://daxin-bio.com/pro/
中華民國內政部戶政司全球資訊網。人口統計資料/歷年全國人口統計資料/三階段人口及扶養比。檢自: https://www.ris.gov.tw/app/portal/346
胡幼慧(2006)。質性研究:理論、方法及本土女性案例。巨流圖書
張秉鳳(2019年12月30日)。大心生技智慧尿布 獲國家新創獎。工商時報報導。檢自: https://www.chinatimes.com/newspapers/20191230000289-260204?chdtv
衛生福利部統計處(2017)。衛生福利統計專區/社會福利統計調查/01老人狀況調查/5-2調查報告-106老人狀況調查_主要家庭照顧者。檢自: https://dep.mohw.gov.tw/dos/cp-1767-38429-113.html
英文部分
Heidenreich, S. & Spieth, P. (2013). Why innovation fail – The case of passive and active innovation resistance. International Journal of innovation Management, 17(5), 1-42
Heidenreich, S. & Kraemer, T. (2016). Innovations—Doomed to fail? Investigating strategies to overcome passive innovation resistance. Journal of Product Innovation Management, 33(3), 277-297
Rogers, E. M. (1995). Diffusion of Innovation. New York: Free Press
Rogers, E. M. (2003). Diffusion of Innovation, Fifth Edition. New York: Free Press
Schiffman, L. G. & Kanuk, L. L. (2007). Consumer behavior (9th ed.). Upper Saddle River, N. J: Pearson Prentice Hall.
Schiffman, L. G. & Wisenblit, J. L. (2015). Consumer Behavior 11th Edition |
| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
107363083 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107363083 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000539 |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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