政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131044

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131044

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/131044

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/131044

题名:	";ARTE FORMOSA";: 宏都拉斯第一間台灣式文具店 “ARTE FORMOSA”: A Business Plan for the First Taiwanese Stationery Store in Honduras
作者:	謝敏蓉 Zelaya, Dawirina Daniela Armijo
贡献者:	劉秀明 Liu, Sandra 謝敏蓉 Dawirina Daniela Armijo Zelaya
关键词:	文具用品精神健康千禧世代美術用品藝術 stationery mental health millennials art supplies art
日期:	2020
上传时间:	2020-08-03 17:46:29 (UTC+8)
摘要:	ARTE FORMOSA is the first stationery store to open in Honduras that offers products made exclusively in Taiwan. A new store layout designed to enhance customer experience and a wide variety of new and different goods for individuals that use art supplies as a hobby or for professional reasons. Aside from products, the business will offer artistic and mental health-related workshops and talks for customers that are searching to improve their artistic skills, self-care, wellbeing, crafts elaboration, and more. Even with the development of the digital era, stationery is a market that is still growing, with many young adults choosing art as a relaxation method, many new trends have arisen and have been spread due to the popularity of social media. And with more local crafters and artists starting their own small business, it seems that the artistic and handmade products will continue to gain popularity. ARTE FORMOSA will be a business with an active social responsibility goal, focused on the causes of making art available to young skillful students from low-income families, education for rural and indigenous communities, and promotion of the importance of mental health. Activities and events will be organized to support different communities throughout the year.
參考文獻:	 SICE: Novedades de Política Comercial: Tratado de Libre Comercio El Salvador-Honduras-Taiwán. (2020). SICE. http://www.sice.oas.org/Trade/SLV_HND_TWN_FTA_s/Index_s.asp  Pueblos Indígenas de Honduras \| Territorio Indígena y Gobernanza. (2019). Territorio Indigena y Gobernanza. http://territorioindigenaygobernanza.com/web/hon_07/  C. (2019a, July 22). Perfil del Millennial en Honduras 2019. COHEP. http://cohep.com/sdm_downloads/perfil-del-millennial-en-honduras-2019/  INDICADORES CIFRAS DE PAÍS 2018. (2018). INE-Instituto Nacional de Estadística. https://www.ine.gob.hn/V3/imag-doc/2019/09/cifras-de-pais-2018.pdf  Parker, P. (2020). (HS: 870324) Product Trade, Exporters and Importers. OEC - The Observatory of Economic Complexity. https://oec.world/en/profile/hs92/17870324
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 107933033
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0107933033
数据类型:	thesis
DOI:	10.6814/NCCU202000996
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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303301.pdf		5008Kb	Adobe PDF2	125	检视/开启

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