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| Title: | Torteria Magicana:墨西哥市的社會企業餐廳
";Torteria Magicana”: Torteria with social empowerment focus in Mexico City |
| Authors: | 趙芳萍
Ramirez, Georgina Sarai Sapien |
| Contributors: | 劉秀明
Liu, Sandra
趙芳萍
Georgina Sarai Sapien Ramirez |
| Keywords: | 多色彩餡餅
餐廳
社會責任
食物捐贈
墨西哥式設計
multicolor torta
restaurant
social responsibility
food donation
Mexican design |
| Date: | 2020 |
| Issue Date: | 2020-08-03 17:46:51 (UTC+8) |
| Abstract: | This thesis presents a business plan for the creation of a “torteria” with a social empowerment focus in Mexico City.
The key factors are, firstly, it offers the world`s first and only multicolor torta made of 100% natural Mexican ingredients and secondly, it is designed to help vulnerable people living on the streets of Mexico City by a food donation program.
Torteria Magicana will be located in one the most touristic neighborhoods of the city with an inner decoration showcasing our pride for Mexican design. Then, the atmosphere also makes allusion to the social spirit, so you can realize this is not a traditional torteria. Our target customers, millennials, feel deeply attracted to eye-catching places and related to businesses that are socially responsible, so, if you are a foodie who loves to share in social media and want to give back to society, this is paradise.
The most basic form of help comes by way of donating food. For every five pieces of torta sold, one more is donated to people living rough in Mexico City. Every week the extra pieces will be taken to nearby shelters. The client that bought the fifth piece will be able to write a note to the recipient, in this way we will be connecting both worlds.
Further, Torteria Magicana goes beyond just donating food. We will organize volunteering activities every month in partnership with shelters such as workshops, leisure activities and trainings with the aim of supporting shelter’s management in improving homeless’ lives. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933036 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933036 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000662 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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