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    题名: 汽車召回對銷售量的影響與外溢效果的探討
    Investigating the impacts of recalls on vehicle sales and its implication of spillover effects
    作者: 林昱均
    Lin, Yu-Chun
    贡献者: 胡偉民
    林昱均
    Lin, Yu-Chun
    关键词: 汽車召回
    雙重差分法
    中國汽車產業
    Automobile recall
    Difference in Differences
    China’s automobile market
    日期: 2020
    上传时间: 2020-09-02 12:47:44 (UTC+8)
    摘要: 隨著汽車品牌數量與產銷量的增加,以及汽車的品質管制趨嚴,中國汽車的安全性在近年來逐漸受到重視。把關汽車品質的方法之一是實施汽車缺陷召回制度。本研究以雙重差分方法(Difference in Differences)檢視中國於2013年1月開始施行的《缺陷汽車產品召回管理條例》在相關期間對於汽車銷售量、銷售份額的影響。本研究將召回的事件,分為召回的有無、召回原因與召回次數三個面向進行探討,以了解消費者對召回的反應。
    With the increasing number of car brands, production and sales, and the tightening of car quality control policy, the safety concern of Chinese cars has gradually been emphasized in recent years. One of the ways to check the quality of cars is to implement the car defect recall policy. The study uses the Difference in Differences method to examine the impact of China's "Regulations on the Administration of Recall of Defective Auto Products", which was implemented in January 2013, both on automobile sales and market share during the relevant period. In this study, the recall events were divided into three aspects: the recalls or not, the reasons for the recalls, and the times of the recalls, in order to understand consumers' response to the recalls.
    參考文獻: 王燕,(2014)。汽車召回事件對消費者購買意願影響的研究。東北師範大學碩士論文。
    吳劍琳,古繼寶,代祺,(2012)。產品傷害危機對購買意願的影響:消費者人口統計特徵的調節作用-以豐田召回事件為例。軟科學,第2期,25-29。
    李培功,醋衛華,肖珉,(2011)。資本市場對缺陷產品的懲戒效應-基於我國汽車行業召回事件的研究。經濟管理,第4期,118-124。
    財團法人車輛研究中心,全球車市成長放緩 新商機盼帶來榮景,上網日期2020年4月23日,檢自:https://www.artc.org.tw/chi樣本數ese/03_service/03_02detail.aspx?pid=13338
    張佳,沈宏亮,(2020)。中國缺陷汽車召回對汽車銷量的影響。企業經濟,第4期,99-107。
    陳強,(2010)。高級計量經濟學及Stata應用(第二版)。北京:高等教育出版社。
    馮永琴,肖凌云,孫寧,劉紅喜,(2015)。汽車產品安全與召回技術研究報告(2015年)。北京:中國標準出版社。

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    描述: 碩士
    國立政治大學
    財政學系
    107255012
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107255012
    数据类型: thesis
    DOI: 10.6814/NCCU202001192
    显示于类别:[財政學系] 學位論文

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