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    政大機構典藏 > 傳播學院 > 會議論文 >  Item 140.119/133229
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/133229


    Title: 找回年輕的妳╱你:電訪戶中選Young之調整
    The adjustment of the sampling in the household
    Authors: 陳鴻嘉
    Chen, Hung-Chia
    Contributors: 傳播學院
    Keywords: 戶中選樣;普查;電話調查
    Date: 2017-06
    Issue Date: 2020-12-22 13:28:21 (UTC+8)
    Abstract: 電話調查中年輕樣本不足的主因未必是唯手機族數量的日漸成長,現行先等機率抽戶再等機率抽人的 抽樣設計,以及年齡層較小的受訪者多半住在中選機率較低得多人戶中,本來就不容易接觸到年輕樣 本,這應該才是根本原因。準此,本研究以 2010 普查資料為依據調整戶中選樣表,試圖改善年輕樣 本不足的情況。結果顯示,抽樣模擬的成效不錯,但實際撥打的結果卻持平。儘管如此,戶中選樣表 仍有調整的必要性。
    Relation: 2017中華傳播年會, 中華傳播學會
    Data Type: conference
    Appears in Collections:[傳播學院] 會議論文

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