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    题名: 跨國企業成長與策略行銷分析 -以醫藥研發服務Q公司為例
    Growth strategies & strategic marketing analysis - a pharmaceutical contract research organization company case
    作者: 廖文菁
    Liao, Wen-Ching
    贡献者: 巫立宇
    Wu, Lei-Yu
    廖文菁
    Liao, Wen-Ching
    关键词: 策略行銷分析: 4C架構
    醫藥研發服務公司
    臨床研究開發
    成長策略
    Strategic marketing analysis: 4 C framework
    Pharmaceutical contract research organization
    Clinical research development
    Growth strategy
    日期: 2020
    上传时间: 2021-01-04 10:57:13 (UTC+8)
    參考文獻: 一、 中文部份
    1. 徐聯恩(譯) (民85年)。企業生命週期。(原作者: Ichak Adizes) 。台北市: 長河出版社。
    2. 邱志聖 (2014) 。策略行銷分析-架構與實務應用, 四版。台北市: 智勝文化。
    3. 葉嘉新、林志六 (2006) 。新藥開發與臨床試驗。台北市: 紅螞蟻圖書公司。

    二、 英文部份
    1. Finkelstein, S. and Hambrick, D.C. (1996). Strategic Leadership: Top Executives and their Effects on Organizations. St. Paul, MN: West Publishing.
    2. Hambrick, D. C. and Mason, P. (1984). Upper echelons: the organization as a reflection of its top anagers. Academy of Management Review: 9: 193-206.
    3. J. Mahoney & J. R. Pandian (1992). The Resource-Based View within the Conversation of Strategic Management. Strategic Management Journal: 12, 363-80 16.
    4. Penrose, E. (1995). The Theory of the Growth of the Firm. New York: Oxford University Press.
    5. Chandler, A. D. (1990). Strategy and structure: chapters in the history of the industrial enterprise. Cambridge: Mass: M.I.T. Press.
    6. F. J. Aguilar (1967). Scanning the Business Environment. New York : MacMillan Co.
    7. Glueck, W.F. (1976). Business Policy: Strategy Formulation and Management Action. 2nd ed. New York: McGraw-Hill.
    8. Miles, Ramond E. and Charles C. Snow (1978). Organizational Strategy, Structure and Process. New York: McGraw-Hill.
    9. Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.
    10. Ansoff, H (1988). The New Corporate Strategy. New York: John Wiley and Sons.
    11. Kolter, P. (1984). Marketing Management Analysis, Planning and Controls. New Jersey: Prentice-Hall.
    12. Hofer, C. & Schendel, D.(1978). Strategy Formulation: Analytical concepts. Minnesota: West.
    13. Robbins, S. P. (1990). Organization theory: Structure, design and application. New Jersey: Prentice-Hall.

    三、 網路資料
    1. 邱志聖,策略行銷分析4C架構新知網站: http://sma4c.blogspot.com/2012/12/4c101.html
    2. 泛科學,2009: https://pansci.asia/archives/38529
    3. American Council On Science And Health, 2020: https://www.acsh.org/news/2020/06/11/clinical-trial-success-rates-phase-and-therapeutic-area-14845
    4. 財團法人醫藥品查驗中心, 2020: https://www.cde.org.tw/drugs/
    5. IQVIA: 維基百科:https://en.wikipedia.org/wiki/IQVIA
    6. IQVIA 網站: https://www.iqvia.com/
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    108932163
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108932163
    数据类型: thesis
    DOI: 10.6814/NCCU202001853
    显示于类别:[經營管理碩士學程EMBA] 學位論文

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