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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/133839

    Title: 以隱私計算模型探討使用者於餐飲外送平台中自我揭露之因素
    Using Privacy Calculus Theory to explore intention to disclose personal information via food ordering and delivery platform
    Authors: 連婉宜
    Lien, Wan-Yi
    Contributors: 簡睿哲
    Jean, Ruey-Jer
    Lien, Wan-Yi
    Keywords: 餐飲外送平台
    Food ordering and delivery platform
    Privacy calculus
    Need for cognition
    Date: 2021
    Issue Date: 2021-02-01 13:58:34 (UTC+8)
    Abstract:   餐飲外送平台產業近年來發展迅速,加上2019新冠肺炎疫情影響,民眾減少外出與人群接觸的頻率,使餐飲外送風氣更加盛行。在使用餐飲外送平台的過程中,常會牽涉到個人隱私資訊交換議題,因此,本研究由個人隱私議題的角度出發,以隱私計算模型(Privacy Calculus Model)作為研究架構基礎,探討使用者於餐飲外送平台中自我揭露之因素,並得出以下結果:





    Food ordering and delivery platform services have grown rapidly in recent years. Due to the impact of COVID-19, people reduced the frequency of going out and contacting with each other, and this made food delivery services more popular. In the process of using food ordering and delivery platform, personal privacy information exchange issues are often involved. Therefore, this study started with the perspective of personal privacy issues and used Privacy Calculus Model as the research framework to discuss users’ intention to disclose personal information via food ordering and delivery platform. The main conclusions are as following:

    1.The effect of discount coupons is positive related to perceived benefits.

    2.Personalization is positive related to perceived benefits and perceived risks. This implies that more factors should be considered when adding personalization functions.

    3.Trust is negative related to perceived risks.

    4.Privacy concern is positive related to perceived risks.

    5.Need for cognition has a negative moderation effect on the relationship between perceived benefits and intention to disclose personal information.
    Reference: 一、中文部分




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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107351020
    Data Type: thesis
    DOI: 10.6814/NCCU202100152
    Appears in Collections:[Department of International Business ] Theses

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