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    Title: 從SoLoMo看數位遊戲設計
    The study of the digital game design - Customer Value perspective
    Authors: 羅元皇
    Lo, Yuan-Huang
    Contributors: 溫肇東
    Wen, Chao-Tung
    羅元皇
    Lo, Yuan-Huang
    Keywords: SoLoMo
    社交遊戲
    行動遊戲
    適地性服務
    顧客價值
    遊戲設計
    SoLoMo
    Social Networking Service game
    Mobile game
    Location-Based Service
    Customer value
    Game design
    Date: 2012
    Issue Date: 2021-02-01 13:59:24 (UTC+8)
    Abstract:   數位遊戲產業在全球金融風暴中逆勢成長,證實了宅經濟效應的潛力。隨著科技應用發展越趨多樣,玩家行為也逐漸發生變化。過去遊戲產業主要以平台作為遊戲分類的依據,現今則從玩家行為思考,進而產生線上遊戲、社交遊戲、行動遊戲等類型。

      而近年出現的網路趨勢新顯學SoLoMo,融合了網路社交、適地性服務與即時上網的概念,其中兩者正好與社交遊戲和行動遊戲相符,基於適地性服務設計的遊戲也開始逐漸增多。

      因此本研究以顧客價值的角度,試圖探討SoLoMo於數位遊戲產業中是如何為玩家創造價值,帶給玩家更愉悅的體驗,提供遊戲開發者在進行設計時的一個參考。本研究發現:
     1. 適地遊戲內容不應完全受限於地理位置。
     2. 遊戲設計必須發揮SoLoMo最符合玩家使用情境的特性。
     3. SoLoMo不只是Social、Local與Mobile各自獨立,遊戲機制應將三種要素整合成一個完整的系統,加乘彼此效益。
      Digital game industry grew despite the trends for global financial meltdown, which confirmed the potential of stay-at-home economy. Because player behavior has gradually changed as the development of technology applications, we categorize the games into some genres liked online games, social networking games or mobile games based on player behavior instead of platforms.

      As the most famous internet trend emerged in recent years, SoLoMo is an abbreviation of Social, Local and Mobile. Two of the above components are just related to social networking games and mobile games. Also LBS games increase gradually.

      Thereby, the study aims to explore the process how SoLoMo creates values for players from the perspective of customer value, which provide reference for game design. The findings of this research demonstrate:
     1. The content of LBS games should not be limited by location.
     2. Developers should use player-oriented design thinking to bring the advantages of SoLoMo.
     3. SoLoMo is not only social, local and mobile independently. Developers should consider these three components as an integration.
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    Description: 碩士
    國立政治大學
    科技管理研究所
    99359007
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099359007
    Data Type: thesis
    DOI: 10.6814/NCCU202100137
    Appears in Collections:[科技管理研究所] 學位論文

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