政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/133842

政大典藏 > College of Commerce > Graduate Institute of Technology and Innovation Management > Theses > Item 140.119/133842

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/133842

Title:	從SoLoMo看數位遊戲設計 The study of the digital game design - Customer Value perspective
Authors:	羅元皇 Lo, Yuan-Huang
Contributors:	溫肇東 Wen, Chao-Tung 羅元皇 Lo, Yuan-Huang
Keywords:	SoLoMo 社交遊戲行動遊戲適地性服務顧客價值遊戲設計 SoLoMo Social Networking Service game Mobile game Location-Based Service Customer value Game design
Date:	2012
Issue Date:	2021-02-01 13:59:24 (UTC+8)
Abstract:	數位遊戲產業在全球金融風暴中逆勢成長，證實了宅經濟效應的潛力。隨著科技應用發展越趨多樣，玩家行為也逐漸發生變化。過去遊戲產業主要以平台作為遊戲分類的依據，現今則從玩家行為思考，進而產生線上遊戲、社交遊戲、行動遊戲等類型。　　而近年出現的網路趨勢新顯學SoLoMo，融合了網路社交、適地性服務與即時上網的概念，其中兩者正好與社交遊戲和行動遊戲相符，基於適地性服務設計的遊戲也開始逐漸增多。　　因此本研究以顧客價值的角度，試圖探討SoLoMo於數位遊戲產業中是如何為玩家創造價值，帶給玩家更愉悅的體驗，提供遊戲開發者在進行設計時的一個參考。本研究發現：　1.　適地遊戲內容不應完全受限於地理位置。　2.　遊戲設計必須發揮SoLoMo最符合玩家使用情境的特性。　3.　SoLoMo不只是Social、Local與Mobile各自獨立，遊戲機制應將三種要素整合成一個完整的系統，加乘彼此效益。　　Digital game industry grew despite the trends for global financial meltdown, which confirmed the potential of stay-at-home economy. Because player behavior has gradually changed as the development of technology applications, we categorize the games into some genres liked online games, social networking games or mobile games based on player behavior instead of platforms. 　　As the most famous internet trend emerged in recent years, SoLoMo is an abbreviation of Social, Local and Mobile. Two of the above components are just related to social networking games and mobile games. Also LBS games increase gradually. 　　Thereby, the study aims to explore the process how SoLoMo creates values for players from the perspective of customer value, which provide reference for game design. The findings of this research demonstrate: 　1.　The content of LBS games should not be limited by location. 　2.　Developers should use player-oriented design thinking to bring the advantages of SoLoMo. 　3.　SoLoMo is not only social, local and mobile independently. Developers should consider these three components as an integration.
Reference:	一、中文資料石婉婷 (2012)。Facebook打卡與自我表現—從所在地意識出發。政治大學新聞研究所碩士論文。朱晏瑱 (2009)。從Facebook看網路遊戲走向社交遊戲的未來。聯合新聞網，http://mag.udn.com/mag/digital/storypage.jsp?f_MAIN_ID=314&f_SUB_ID=2922&f_ART_ID=204768，檢索日期2012/01/10。吳思華 (1996)。策略九說：策略思考的本質。台北：臉譜。吳珮琪 (2001)。行動商務掌握世界脈動。商業現代化，48期，1-5。胡昭民 (2007)。遊戲設計概論。台北：博碩文化。張春興 (1994)。教育心理學：三化取向的理論與實踐。台北：東華。陳釧瑤、張奇、蔡華展、張家維、黃淑芬、林柏齊、顏向瑜、曾維貞(2009)。行動寬頻下之適地性 (LBS) 服務發展趨勢。財團法人資訊工業策進會。黃國峯、林谷合 (2009)。LBS定位之商圈/展場創新服務研究計畫。財團法人資訊工業策進會。劉兆悅 (2001)。行動通信與無線上網產業發展分析。國立台灣大學商學研究所碩士論文。蔣昕 (2010)。臉書上的一張臉譜：社交網站上的劃界與展演。國立清華大學社會學研究所碩士論文。龔劍等人 (2008)。J2ME手機遊戲開發詳解：快速入門、觀點剖析、商業案例。台北：文魁資訊。二、英文資料 Albrecht, K. (1994). Customer Value. Executive Excellence, Vol. 11, No. 9, pp. 14-15. Ahtola, Olli T.(1985). Hedonic and Utilitarian Aspects of Consumer Behavior: An Attitudinal Perspective. Advances in Consumer Research, Vol. 12, pp. 7-10. Balasubramanian, S., & Mahajan, V. (2001). The Economic Leverage of the Virtual Community. International Journal of Electronic Commerce, Vol. 5, No. 3, pp. 103-138. Belk, R. (1988). Possessions and the Extended Self. Journal of Consumer Research, Vol. 15, pp. 139-168. Benbasat, I., Goldstein, D., & Mead, M. (1987). The Case Research Strategy in Studies of Information Systems. MIS Quarterly, Vol. 11, No. 3, pp. 369-386. Betra, Rajeev, & Ahtola, O. (1990). Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes. Marketing Letters, Vol. 2, No. 2, pp. 159-170. Bettman, J. (1979). An Information Processing Theory of Consumer Choice. Massachusetts: Addison-Wesley. Bogost, I. (2004). Revisiting Asynchronous Multiplayer Games. Retrieved July 1, 2011, from http://www.gamasutra.com/blogs/IanBogost/20110701/7899/Revisiting_Asynchronous_Multiplayer_Games.php Bovet, D., Martha, J., & Kramer, K. (2000). Value Nets: Breaking the Supply Chain to Unlock Hidden Profits. New York: John Wiley & Sons Inc. Butz, H., & Goodstein, L. (1996). Measuring Customer Value: Gaining the Strategic Advantage. Organizational Dynamics, Vol. 24, No. 3, pp. 63-77. Carr D., Buckingham D., Burn A., & Schott G. (2006). Computer Games: Text, Narrative, and Play. Cambridge: Polity Press. Csikszentmihalyi, M. (1975). Beyond Boredom and Anxiety. San Francisco: Jossey-Bass. Davis, F., Bagozzi, R., & Warshaw, P. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, Vol. 35, No.8, pp. 982-1003. Day, G. (1990). Market Driven Strategy: Processes for Creating Value. New York: Free Press. de Vos, J., Haaker, T., & Teerling, M. (2008). Consumer Value of Context Aware and Location Based Mobile Services. Proceeding of the 21th Bled eConference. Deci, E., & Ryan, R. (1987). Accessibility and Stability of Predictors in the Theory of Planned Behavior. Journal of Personality and Social Psychology, Vol. 63, No. 5, pp. 754–765. Dwyer, C., Hiltz, S., & Passerini, K. (2007). Trust and Privacy Concern Within Social Networking Sites: A Comparison of Facebook and MySpace. Proceeding of AMCIS. Fabricatore, C., Nussbaum, M., & Rosas, R. (2002). Playability in Action Videogames: A Qualitative Design Model. Human-Computer Interaction, Vol.17, No.4, pp. 311-368. Farhi, P. (1991). Taking Local Coverage to the Limit: 24-Hour Cable News. Washington Post, March 11th, 1991. Fischer, E., & Arnold, S. (1990). More than a Labor of Love : Gender Roles and Christmas Shopping. Journal of Consumer Research, Vol. 17, No. 3, pp. 333-345. Francis, L. (1997). Mobile Computing: A Fact in Your Future. Proceeding of the 15th Annual International Conference on Computer Documentation. Hirschman, E., & Holbrook, M. (1982). Hedonic Consumption: Emerging Concepts, Methods, and Propositions. Journal of Marketing, Vol. 46, No. 3, pp. 92-101. Holbrook, M. (1994). The Nature of Customer’s Value: An Axiology of Service in Consumption Experience. In Rust, R. T., & Oliver R. L. eds., Service Quality: New Direction in Theory and Practice. California: Sage. Holbrook, M. (1999). Consumer Value: A Framework for Analysis and Research. London: Routledge. Holbrook, M. (2005). Customer Value and Autoethnography: Subjective Personal Introspection and the Meanings of a Photograph Collection. Journal of Business Research, Vol. 58, No.1, pp. 45-61. Hsu, C., & Lu, H. (2004). Why do People Play On-line Games? An Extended TAM with Social Influences and Flow Experience. Information & Management, Vol. 41, No. 7, pp. 853-868. Hyatt, N. (2008). What`s Wrong with Facebook Games? Retrieved August 10, 2010, from http://nabeel.typepad.com/brinking/2008/01/whats-wrong-wit.html Igbaria, M., Parasuraman, S., & Baroudi, J. (1996). A Motivational Model of Microcomputer Usage. Journal of Management Information Systems, Vol. 13, No. 1, pp. 127-143. Järvinen, A. (2009). Game Design for Social Networks: Interaction Design for Playful Dispositions. Proceeding of the 2009 ACM SIGGRAPH Symposium on Video Games, pp. 95-102. Klug, G., & Schell, J. (2006). Why People Play Games: An Industry Perspective. In Varderer, P., & Bryant, J. (Ed.), Playing Video Games: Motives, Responses, and Consequences. New Jersey: Lawrence Erlbaum Associates. Kolter, P., & Armstrong, G. (1994). Principles of Marketing. New Jersey: Prentice-Hall. Kuo, Y., Chiang, K., Chan, C., Lee, J., Wang, R., & Shen, E., et al. (2009). Community-based Game Design: Experiments on Social Games for Commonsense Data Collection. Paris: France. Lazzaro, N. (2004). Why We Play Games: Four Keys to more Emotion without Story. Retrieved March 04, 2012, from http://www.xeodesign.com/whyweplaygames/xeodesign_whyweplaygames.pdf Meeker, M. (2011). Top Mobile Internet Trends. Retrieved February 10, 2011, from http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011 Mortensen, T. (2008). Flickr, the MMORPG. Proceeding of the Academic BarCamp, University of Urbino. O`Neill, N. (2008). What Exactly are Social Games? Retrieved April 1, 2010, from http://www.socialtimes.com/2008/07/social-games/ Pura, M. (2005). Linking Perceived Value and Loyalty in Location-based Mobile Services, Managing Service Quality, Vol. 15, No. 6, pp. 509-538. Rao, V. (2008). Facebook Applications and Playful Mood: The Construction of Facebook as a "Third Place". Proceeding of the 12th International MindTrek Conference on Entertainment and Media in the Ubiquitous Era. New York: ACM Press. Rheingold, H. (1993). The Virtual Community: Homesteading on the Electronic Frontier. New York: Harper Perennial. Rieber, L. (1996). Seriously Considering Play: Designing Interactive Learning Environments Based on the Blending of Microworlds, Simulations, and Games. Educational Technology Research & Development, Vol. 44, No. 2, pp. 43-58. Rohm, A., & Swaminathan, V. (2004). A Typology of Online Shoppers Based on Shopping Motivations. Journal of Business Research, Vol. 57, pp. 748-757. Rossi, L. (2009). Playing Your Network: Gaming in Social Network Sites. Retrieved November 7, 2009, from http://www.digra.org/dl/db/09287.20599.pdf Rubin, K., Fein, G., & Vandenburg, B. (1983). Play. In E. Hetherington (Ed.) & P. Mussen (Series Ed.). Handbook of Child Psychology : Socialization, Personality and Social Development (Vo1. 4, pp. 698-774). New York: John Wiley Sons. Sheth, J., Newman, B., & Gross, B. (1991). Why We Buy What We Buy: The Theory of Consumption Values. Journal of Business Research, Vol. 22, pp. 159-170. Sheth, J., Newman, B., & Gross, B. (1991). Consumption Values and Market Choices: Theory and Applications. Ohio: Southwestern Publishing. Slywotzky, A. (1996). Value Migration. Boston: Harvard Business School Press. Smith, B., & Colgate, M. (2007). Customer Value Creation: A Practical Framework. The Journal of Marketing Theory and Practice, Vol. 15, No. 1, pp. 7-23. Sweeney, J., & Soutar, G. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing, Vol. 77, No. 2, pp. 203-220. Sweetser, P., & Wyeth, P. (2005). GameFlow: A Model for Evaluating Player Enjoyment in Games. Computers in Entertainment, Vol. 3, No. 3, pp. 3-3. Vellerand, R. (1997). Toward a Hierarchical Model of Intrinsic and Extrinsic Motivation. Advance Experiment Social Psychology, Vol. 29, pp. 271–360. Voss, K., Spangenberg, E., & Grohmann, B. (2003). Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude. Journal of Marketing Research, Vol. 40, pp. 310-320. Yin, R. (1985). Case Study Research: Design and Methods. California: Sage. Woodruff, R. (1997). Customer Value: The Next Source for Competitive Advantage. Journal of the Academy of Marketing Science, Vol. 25, No. 2, pp. 139-153. Wyner, G. (1998). The Many Faces of Customer Value. Marketing Research, Vol. 10, No. 1, pp. 34-35. Zeithaml, V. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, Vol. 52, No. 3, pp. 2-22.
Description:	碩士國立政治大學科技管理研究所 99359007
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0099359007
Data Type:	thesis
DOI:	10.6814/NCCU202100137
Appears in Collections:	[Graduate Institute of Technology and Innovation Management] Theses

Files in This Item:

File	Description	Size	Format
900701.pdf		2615Kb	Adobe PDF2	0	View/Open

社群 sharing

Loading...