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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/133876

    Title: Cat.sus:一個台灣永續時尚內衣品牌的誕生
    Cat.sus: My sustainable lingerie brand in Taiwan
    Authors: 陳玉明
    Chan, Yuk-Ming
    Contributors: 吳文傑
    Wu, Jack
    Chan, Yuk-Ming
    Keywords: 時尚產業
    fashion industry
    environmental and social impact
    sustainable lingerie
    ethical brand
    Hong Kong designer
    Date: 2021
    Issue Date: 2021-02-01 14:06:12 (UTC+8)
    Abstract: Abstract
    Cat.sus: My sustainable lingerie brand in Taiwan
    Cathy, Chan Yuk Ming

    The environmental and social issues caused by the fashion industry have developed wide attention. The situation becomes worse with the aid of fast fashion. In recent years, well-known fashion brands join the call for “sustainable and ethical brand”. In the report of “The State of Fashion 2021” from McKinsey & Company, it emphasizes the importance of sustainability through the value chain. Consumers value fashion brands that respect their workers and the environment.
    In Taiwan, local sustainable fashion brands are rising, but there are lacking sustainable lingerie brands. To fill in this emerging need from Taiwanese customers, Cathy’s Sustainable Undergarment Solutions (Cat.sus), the first sustainable and ethical lingerie brand that offer ranges of underwear made of deadstock materials, is ready to enter the Taiwan market. Extra miles are designed by the brand to further reduce textile wastage, carbon emission, and carbon footprints. Cat.sus also accentuates social responsibility. Local job opportunities are prioritized to necessary people, more-than-fair employee welfare is offered and the cooperation with a local non-profit organization to manage old underwear donation, all help the brand realize the ethical impact.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107933029
    Data Type: thesis
    DOI: 10.6814/NCCU202100157
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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