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| 題名: | 台灣醫療器材製造商的發展困境及因應策略
The challenges faced by Taiwan’s medical device manufacturers and ways to tackle them |
| 作者: | 羅卉婷
Lo, Hui-Ting |
| 貢獻者: | 吳文傑
Wu, Jack
羅卉婷
Lo, Hui-Ting |
| 關鍵詞: | 醫療器材
中小企業
台灣製造商
Medical device
SME
Taiwanese manufacturers |
| 日期: | 2021 |
| 上傳時間: | 2021-07-01 19:04:08 (UTC+8) |
| 摘要: | The worldwide medical device manufacturing industry has been continuously growing due to the aging population and increasing awareness of healthcare. Though the medical device market is primarily dominated by the U.S and Europe, Taiwanese manufacturers have established their reputation by providing medical products of good quality. However, medical device manufacturing is a highly capital-intensive industry, while most of the medical device manufacturers in Taiwan are small and medium-sized companies. This situation had forced Taiwanese manufacturers to heavily rely on offering contract manufacturing services for large global corporations which led to fierce price competition and low gross margin.
Therefore, this business proposal uses a case company (A company) as an example and analyzes this company and its industry by using several methods and planning techniques, to provide executable and practical business strategy recommendations for Taiwanese medical device manufacturers. |
| 參考文獻: | Reference
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張慈映, 林怡欣 (2019), 2019 Medical devices industry yearbook, Retrieved from:
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Retrieved from: https://www.marketresearchfuture.com/reports/asia-pacific-medical-suction-device-market-620
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Retrieved from: https://www.marketresearchfuture.com/reports/medical-suction-device-market-546
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Markets and Markets. Veterinary Equipment and Disposables Market by Product (Consumables, Anesthesia Machines, Ventilators, Patient Monitoring, Oxygen Masks, Infusion Pumps), Animal (Cats, Dogs, Equines, Bovines), End User (Hospitals, Clinics) - Global Forecast to 2023. Retrieved from: https://www.marketsandmarkets.com/Market-Reports/veterinary-equipment-disposables-market-14169630.html
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Retrieved from: https://www.brandknewmag.com/b2b-demand-generation-marketers-favorite-tactics/ |
| 描述: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933015 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0107933015 |
| 資料類型: | thesis |
| DOI: | 10.6814/NCCU202100599 |
| 顯示於類別: | [國際經營管理英語碩士學程IMBA] 學位論文
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