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| Title: | 跨國新創公司國際化策略-以P公司為例
Internationalization Strategy of Multinational Startup: A Case Study on Company P |
| Authors: | 陳緯竹
Chen, Wei-Chu |
| Contributors: | 黃國峯
傅浚映
Huang, Kuo-Feng
Fu, Jyun-Ying
陳緯竹
Chen, Wei-Chu |
| Keywords: | 新創公司
國際化策略
跨國企業
Startups
Internationalization Strategies
Multinational Corporations |
| Date: | 2021 |
| Issue Date: | 2021-07-01 21:22:26 (UTC+8) |
| Abstract: | 台灣是個適合創業的地方，無論是政治穩定、資源充裕、人才的多樣性等，都是吸引創業家選擇台灣的重要原因，這樣地靈人傑的地方本就是外國新創公司在選擇國外市場時的首選。不僅如此，當前新冠肺炎肆虐，許多國家都已無法讓大公司正常運作更別說是創業了，台灣卻是防疫大國，讓更多的外國新創爭先恐後地進入台灣市場。
然而，跨國的國際化策略並不容易，新創公司的成功更絕非一簇可幾，根據黃國峯 (2020)的3S策略理論，新創公司歷程有：三個階段:「存活期(Survive)、成功期(Succeed)、永續期(Sustain)」; 同時，在不同的策略階段，新創事業還必須仰賴三關鍵因素:「商業模式、創辦人、創辦團隊」。商業項目需包含「外部及內部環境」，如：外部環境的語言、文化、協助機構、供應鏈關係等，搭配內部環境的產品獨特性、產品是否容易模仿等因素。創辦人需具有技術能力、風險承擔能力等，而創辦隊則需與創辦人目標一致等關鍵因素，需樣樣到位後才有可能成功。
本研究將根據根據黃國峯 (2020)的 3S 策略理論搭配Born Global理論結合新創公司成功要素與跨國國際化策略，整理出在不同時期該有何準備及基礎，以利後續想要進行跨國國際化策略的新創公司參考。本研究以個案公司進入台灣市場身為為跨國新創公司且已從存活期(Survive)過度到成功期(Succeed)的成功因素作為例，加上對個案公司進入成功期(Succeed)面臨的問題給予實質建議與回饋， 加以整理後提供後續想要進行跨國國際化策略的新創公司參考。
Taiwan is a suitable place for startup. Whether it is political stability, abundant resources, diversity of talents, etc., it is attractive for startup to choose Taiwan market. Not only that, Covid-19 is raging, many countries have been unable to allow large companies to operate normally, let alone to start a business. However, Taiwan get big success from epidemic prevention that allow more foreign innovations want to enter the Taiwan market.
However, an international strategy is not easy, and the success of startups is by no means a cluster. According to Huang (2020) 3S strategy theory, the steps of startups to success has three stages: "Survive", Succeed, Sustain”. At the same time, in different strategic stages, startup must rely on three key factors: “Business model, Founder, and Founding team”. Business model need to include "External and Internal environments", such as language, culture, assistance agencies, supply chain relationships, etc. of external environment; the uniqueness of the product and whether the product is easy to imitate etc. of internal environment. The founders need to have technical capabilities, risk-bearing capabilities, etc., while the founding team needs to be consistent with the founder`s goals and other key factors.
Based on Huang (2020) 3S strategy theory and Born Global theory, combining the success factors of start-up companies and transnational internationalization strategies, this research will sort out what preparations and foundations should be made in different periods. This study takes as an example the success factors of the case company entering the Taiwan market as a multinational start-up company and has transitioned from the survival period (Survive) to the success period (Succeed), with the problems faced by the case company entering the success period (Succeed) give substantive suggestions and feedback. This study will organize these factors and provide a reference for new startups who want to implement multinational internationalization strategies in the future. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
108363005 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108363005 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202100564 |
| Appears in Collections: | [MBA Program] Theses
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| 300501.pdf | | 2278Kb | Adobe PDF2 | 112 | View/Open |
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