English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 111283/142199 (78%)
Visitors : 48177353      Online Users : 969
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/136393


    Title: 室內設計產業之永續發展策略 - 以X公司為例
    Sustainability Strategy for Interior Design industry - Company X as an Example
    Authors: 郭志文
    Kuo, Chih-Wen
    Contributors: 郭炳伸
    Kuo, Biing-Shen
    郭志文
    Kuo, Chih-Wen
    Keywords: 室內設計
    五力分析
    價值鏈分析
    SWOT分析
    商業模式
    永續發展策略
    interior design
    five-forces analysis
    value chain analysis
    SWOT analysis
    business model
    sustainable development strategy
    Date: 2021
    Issue Date: 2021-08-04 14:58:19 (UTC+8)
    Abstract: 隨著社會經濟發展，服務業漸成主流後，室內設計產業成為人們生活中越來越受到重視的一環，而室內設計產業中又以商業公共空間的領域與整體經濟環境連動更加密切。本研究期望以質化研究方式，了解個案公司如何成功深耕台灣商業公共空間設計多年並順利跨足中國，放眼全世界，到成為台灣第一家股票上市之公開發行公司，並提出未來永續發展的建議，結論如下：
    1.總體產業環境目前都將會提供市場更多循環的動能，持續為台灣室內裝修產業帶來業績成長。
    2.目前室內設計產業市場應屬於買方市場，也正面臨著低價競爭與人力資源不足問題。
    3.該公司過往的競爭優勢主要在於集團本身高度垂直整合以及水平分工，搶得先行者及規模經濟優勢。
    4.未來永續發展策略建議如下：
    A.加強企業文化永續傳承
    B.以跨公司團隊合作方式，開創市場
    C.建立人才生態系平台
    D.綠色營運模式
    E.建立數位化整合技術及大數據平台
    F.藉由品質及差異化擺脫低價競爭
    G.專責研發部門深化與整合有關室內裝修之環境、科技研究
    H.職安維護系統重視與建立
    I.擴大EPC統包的多元”一條龍式”服務
    J.持續深耕原有市場，並積極開拓中國與台灣不同市場區隔，以維持成長動能
    K.藉優良垂直整合能力跨足海外市場

    本研究期望本次透過這個個案的分析，更能理解其至今的內部組織發展與外部競爭關係，並針對未來永續發展的方向提出建議，也能作為設計產業的參考依據。
    With the development of the society, the service industry becoming the mainstream, people now put more attention on their quality of lives and one of them is the interior design industry. Among the interior design industry, the commercial space design shows the overall economic environment. This study hopes to use a qualitative research method to analyze how the case company has successfully become an important interior enterprise in Taiwan, especially in commercial and public space. Besides, the case company successfully expanded their business in China and even the whole world. It has also become the first interior design company that went public in Taiwan. After that, I hope to give suggestions to the case company of their sustainable development in the future. The conclusion is as follows:
    1. The overall industrial environment will now provide more cyclical energy for the market, which will continue to bring performance growth to interior design industry in Taiwan.
    2. The current interior design industry market should belong to the buyer`s market, and it is also facing low-price competition and insufficient human resources.
    3. The past competitive advantages of the case company mainly lie in the group`s high degree of vertical integration and horizontal division of labor. With these, it became the pioneer and gaining and gained advantages of economies of scale.
    4. The suggestions of its sustainable development are as follows:
    A. Strengthen and pass on the sustainable corporate culture
    B. Create new market through cross-company teamwork
    C. Establish a professional talent ecosystem platform
    D. Green business model
    E. Establish digital integration technology and big data platform
    F. Get rid of low-price competition through quality and differentiation
    G. Dedicated R&D department to deepen and integrate environmental and technological research related to interior design
    H. Pay attention to and establish an Occupational Safety Protection System
    I. Expand EPC turnkey diversified "one-stop" services
    J. Continue to deepen the original market and actively explore different field market in Taiwan and China in order to maintain continuing growth
    K. Take advantage of excellent vertical integration skills to step into international markets
    By analyzing the case company in this research, we understand more about the internal organization development and external competition. Eventually, we hope to give suggestions for the direction of sustainable development in the future, which can also be used as a reference for the design industry.
    Reference: 書籍
    1. 于卓民，(2014)。國際企業環境與管理。台北市 : 華泰文化事業股份有限公司。
    2. 亞歷山大．奧斯瓦爾德（Alexander Osterwalder） 等人，(2012)。獲利世代：自己動手，畫出你的商業模式。台北市：早安財經文化。
    3. 麥克.波特，(1999)。競爭優勢(上)(下)。台北市：天下遠出版股份有限公司。
    4. 麥克.波特，(1998)。競爭策略。台北市：天下遠出版股份有限公司。
    5. 莊修田，(2001)。室內設計專業範圍與內容之研究，國家科學委員會研究刊：11(3)，271-281

    博碩士學位論文
    1. 曾喜錦，(2017)。室內裝修工程管理與現場安全之研究以H公司為例。元智大學，EMBA，碩士論文。
    2. 張麗寶，(2017)。台灣中小室內設計公司海外市場進入與營運策略。國立臺灣師範大學，EMBA，碩士論文。
    3. 楊南南，(2002)。室內設計業管理資訊系統功能需求分析。國立政治大學，經營管理研究所，碩士論文。
    4. 廖鎧平，(2007)。現今室內設計發展策略之個案比較探討。國立台北科技大學，創新設計研究所，碩士論文。
    5. 鄧運鴻，(2012)。B2B室內設計產業兩岸發展策略-以M公司為例。國立政治大學，EMBA，碩士論文。

    網際網路
    1. 維基百科，五力分析，上網日期2021年5月15日，檢自：https://zh.wikipedia.org/zh-tw/%E4%BA%94%E5%8A%9B%E5%88%86%E6%9E%90
    2. 內政部營建署，108年營建統計年報，上網日期2021年4月10日，https://www.cpami.gov.tw/%E6%94%BF%E5%BA%9C%E8%B3%87%E8%A8%8A%E5%85%AC%E9%96%8B/%E4%B8%BB%E5%8B%95%E5%85%AC%E9%96%8B%E8%B3%87%E8%A8%8A/%E6%96%BD%E6%94%BF%E8%A8%88%E7%95%AB%E6%A5%AD%E5%8B%99%E7%B5%B1%E8%A8%88%E5%8F%8A%E7%A0%94%E7%A9%B6%E5%A0%B1%E5%91%8A/%E7%87%9F%E5%BB%BA%E7%B5%B1%E8%A8%88%E8%B3%87%E8%A8%8A/35578-108%E5%B9%B4%E7%87%9F%E5%BB%BA%E7%B5%B1%E8%A8%88%E5%B9%B4%E5%A0%B1.html
    3. 股市公開觀測站，匯僑設計首次公開發行說明書，上網日期2021年2月10日，https://mops.twse.com.tw/mops/web/t57sb01_q3
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    107932055
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107932055
    Data Type: thesis
    DOI: 10.6814/NCCU202101113
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

    Files in This Item:

    File Description SizeFormat
    205501.pdf2872KbAdobe PDF20View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback